Marketing Specialist

Company Description

In HCM Deck we support the success of more than 300,000 employees from companies such as Jeronimo Martins, Allegro, Żabka, Play, Polsat Plus Group, Nationale Nederlanden, Allianz, and more.

We work hybrid from three offices: Kraków, Warszawa and Tarnów, however, we have employees from all over Poland. We are remote friendly thanks to our remote smart culture and digital ecosystem.

Above all, we are a team of HR tech enthusiasts who love to work on enabling people and organisation development! And, according to the survey insights, our team members love us for the flexibility, autonomy, and a great fun & growth company culture.

Job Description

We’re on the lookout for a creative and enthusiastic teammate to join HCM Deck’s marketing team as an Marketing Specialist. By joining us, you will become a part of a people-centric work environment and a small but aligned and supportive marketing team of 4, responsible for driving engagement, building brand awareness and boosting growth.

About the role: As a Marketing Specialist you’ll co-shape our marketing strategy, drive growth for our company, and support the marketing team in running effective campaigns to build awareness and generate interest among ideal client personas. You’ll have a chance to plan and execute some digital marketing campaigns/projects right from ideation to final analysis and refinement.The role involves close collaboration with specialists in the domain of content, performance and design, and other team members on a shared business outcome.

Why should you choose us?

• You’ll work in a tight-knit and efficient marketing team that drives value for the company in areas such as branding, lead generation, event marketing, thought leadership.
• You’ll go through a structured onboarding process that will help you settle smoothly into your new role.
• We’ll offer for you a clear career path and enable your individual development, supported by ongoing constructive feedback and a high degree of autonomy.
• You’ll get a chance to work in a startup remote-friendly culture founded on autonomy, accountability and at the same time team building and belonging.

What else is in it for you?

• Competitive base salary: 8.400-13.200 PLN net + VAT/month on B2B contract or 7.000-11.000 PLN gross/month on CoE, depending on your experience and skills
• Possibility to work 100% remotely within Poland, or from one of our offices (Tarnów/Cracow/Warsaw)
• 4 extra days off annually (“Wellbeing Days”) to promote work-life balance – it is something we really care about
• 8 hours per month for individual focus learning
• Flexible working hours
• Multisport Card co-financed
• Private Health Insurance
• Free English classes on company time (up to B2 level)
• Modern digital collaboration tools
• Full time contract – it's up to you whether you choose B2B or an employment contract
• Quarterly face to face work & fun team meetings

Check out what scope you will be taking care of at HCM Deck:

• Develop initiatives and execute projects that promote the business/brand, and generate genuine traffic (both offline and online)
• Manage the company’s website, create new landing pages, ensure the pages are relevant and correspond with the company's visual identity and tone of voice. Ensure the company's online presence is up to date.
• Manage and grow HCM Deck newsletter and social media communities
• Support in creating engaging and informative copy for the website, blog, social media, or any other content marketing channels (but it won’t be your main responsibility, as we collaborate with partners to create value-driven content).
• Develop new content formats for owned channels that will add value to our audience and create impact. Be creative with the content we already have, try to create “friendly-to-consume” formats for our audience. Be ambitious and original.
• Optimize marketing funnel, track relevant metrics and KPIs to the channels and processes owned
• Collaborate with (and expand the network of) agencies, online portals, or vendors.
• Support in creating company events and webinars. Once in a while, help in arranging our participation in external events.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies and present them to the team.

Qualifications:

Your profile:

• 2+ years of relevant experience (marketing/digital marketing/PR)
• Fluent Polish and B2+ English

Essential skills/capabilities

• Strong understanding of digital marketing strategies, channels, and best practices
• Project management skills – ability to prioritize and manage multiple tasks and goals
• Excellent written and verbal communication skills
• Good WordPress management skills
• Good understanding of marketing automation tools and analytics platforms (e.g., Google Analytics)
• Good understanding of SEO best practices
• Tech-savvy, able to learn new tech and workflows quickly (we work on such marketing tools as Active Campaign, BigMarker, Zapier, Canva, Zoom)

Personality traits

• Creative and proactively involved – able to bring new ideas and take them for a spin
• Resourceful and agile
• Goal-driven mindset
• Eager to work collaboratively in a cross-functional team environment
• Self-motivated and in love with self-development – happy to learn, adapt, and initiate quickly

Nice to have

• Fluent (C2) English written and spoken
• Experience in a B2B environment
• Previous experience in HR and/or passion for learning about L&D

Additional Information

During this recruitment process you can expect:

1. First exploratory call from the recruiter to briefly discuss the role and our mutual expectations
2. A recruitment assignment to let you test what your actual work would be about
3. 1st interview with two of your peers, during which we would like to know more about your experience and qualifications and we would discuss your assignment (zoom meeting)
4. 2nd interview, with your future leader during which we would like to know more about you as a person and let you know us better (zoom meeting)

Does it sound like an exciting opportunity for you or someone in your network? Do not hesitate to apply or pass the ad on.

We’re looking forward to meeting you!