Marketing Specialist – Poland & Balkans

IMI’s Climate Control sector is looking for a Marketing Specialist to support our businesses in Poland & Balkans. This role involves developing and executing localized marketing plans to drive business growth, utilizing a mix of online and offline tactics such as content adaptation, website management, social media, paid advertising, PR, trade marketing, and e-shop management.

The role reports to the Global Marketing Activation Manager, with a dotted line to the Heads of Sales for Poland & Balkans.

IMI’s Climate Control sector is dedicated to working with its customers to deliver indoor climate solutions. Together, we focus on maximising energy efficiency and control for residential, commercial, and industrial buildings. Our products and system knowledge can be applied to heating, cooling, and domestic hot water applications.

Key Responsibilities:

·      Manage and update the Poland & Balkans (Serbia, Croatia and Slovenia) websites with relevant content, oversee local social media channels, and create engaging content.

·      Lead digital ad placements, conduct SEO/SEA keyword research, and analyze performance.

·      Implement localized marketing automation journeys in Pardot, track key KPIs, and manage the marketing budget.

·      Organize customer events, trainings, webinars, and local exhibitions while fostering strong relationships with key customers to develop joint marketing plans.

·      Drive wholesaler communication and trade media initiatives, develop eCommerce marketing strategies with wholesaler eShops, and enhance brand awareness.

·      Support the local sales team by driving lead generation and customer education efforts.

·      Lead the local implementation of the new Pardot marketing automation platform.

Critical Competencies for Success:

·      Bachelor’s or Master’s degree in Digital Marketing, Communications, or a related field.

·      Minimum 3 years in marketing campaigns and communications, ideally in field marketing within an international company.

·      Strong consultative marketing approach to collaborate effectively with sales teams and channel partners (wholesalers).

·      Proven experience in trade marketing and eCommerce.

·      Highly organized with the ability to manage multiple projects independently while working as a team player.

·      Excellent written and verbal communication skills. Fluent in Polish (native) with a strong command of English (B2 level or higher).

·      Experience with Pardot and Salesforce is highly preferred.

·      Willingness to travel to sales sites for customer visits and events as needed.

What we offer

• A chance to join a diverse, dynamic, and fun international team that likes to challenge the status quo with fresh ideas and creativity.
• An opportunity to bring your know-how to the service of a growing sector within IMI, an established global engineering group.

And benefits as:

• Private healthcare (Medicover) – because your well-being matters.
• Sports card – stay active with access to various sports facilities.
• Employee Pension Plan (PPE) – secure your financial future.
• Social fund – enjoy additional financial support for special occasions.
• Professional training programs – develop your skills and grow your career.
• Foreign language classes (paid by IMI) – improve your language skills on us!