International Digital Marketing Manager (Performance)

Your responsibilities

• responsible for managing performance marketing tools (including Google Ads, Meta Ads, Adform, TikTok Ads) across the entire InPost Group (Poland, United Kingdom, France, Spain, Portugal, Italy)
• developing strategies and coordinating performance activities at the Group level, within the Marketing International team
• collaborating with teams within the InPost Group to develop, implement, and execute marketing campaigns. Defining new activities within performance marketing
• overseeing cooperation with external partners, agencies, and solution providers
• preparing media plans, action recommendations, and appropriate settlement models for conducted campaigns, taking into account the specifics of different markets
• analyzing results, reporting, setting, and achieving KPIs for conducted campaigns – recommendations for further actions based on hard data
• responsible for integrating performance tools with MarTech tools (analytics, marketing automation)
• preparing detailed reports and summaries of conducted campaigns based on data from advertising systems and GA4
• creating report templates and a repository of results. Sharing experiences between teams from local markets
• managing budgets for conducted campaigns to effectively achieve goals
• conducting A/B tests, creating recommendations regarding creative materials, landing pages, and other materials needed for activities.

Our requirements

• minimum 5 years of experience in independently conducting performance campaigns – Google Ads, Meta Ads
• experience in programmatic campaigns (e.g., Adform) and working with DMP tools
• experience in mobile app campaigns, practical knowledge of MMP tools
• conducting campaigns for e-commerce – product campaigns, working with product feeds
• experience in collaborating with international markets
• 3 years of experience in leading a team directly or within a matrix/interdisciplinary structure
• ability to create media plans, including budget allocation and KPI achievement estimates
• familiarity and independent use of tools such as Google Analytics 4, Firebase, Google Search Console, Looker Studio, Semrush, Ahrefs for performance campaign execution
• very good proficiency in Excel spreadsheets
• very good knowledge of English at a communicative level – daily communication in English
• independence, punctuality, and responsibility
• willingness to work in a very dynamic and changing environment
• an ongoing need for seeking new knowledge, regular reading and discovering (and not being convinced that everything is already known), and testing new solutions

What we offer

• work in an innovative technology company with international reach, which is a leader in the logistics industry in Poland
• opportunity to expand your skills and acquire new ones
• collaborative partnership, which is our greatest value
• cafeteria system with the choice of benefits you want to use (e.g., Multisport, medical care, shopping vouchers, event tickets, and much more)
• e-learning platform with training in the form of videos, magazines, tasks, and quizzes
• employee referral program
• opportunity to participate in employee initiatives, such as InPost InHelp volunteering, Szlachetna Paczka, or sports events (e.g., relay races)