International Digital Marketing Manager (Performance)
Nowa
Marketing

International Digital Marketing Manager (Performance)

Rodzaj pracy
Pełny etat
Doświadczenie
Manager/C-level
Forma zatrudnienia
B2B
Tryb pracy
Praca w pełni zdalna

Wymagane umiejętności

performance marketing

Opis stanowiska

Your responsibilities

  • responsible for managing performance marketing tools (including Google Ads, Meta Ads, Adform, TikTok Ads) across the entire InPost Group (Poland, United Kingdom, France, Spain, Portugal, Italy)
  • developing strategies and coordinating performance activities at the Group level, within the Marketing International team
  • collaborating with teams within the InPost Group to develop, implement, and execute marketing campaigns. Defining new activities within performance marketing
  • overseeing cooperation with external partners, agencies, and solution providers
  • preparing media plans, action recommendations, and appropriate settlement models for conducted campaigns, taking into account the specifics of different markets
  • analyzing results, reporting, setting, and achieving KPIs for conducted campaigns – recommendations for further actions based on hard data
  • responsible for integrating performance tools with MarTech tools (analytics, marketing automation)
  • preparing detailed reports and summaries of conducted campaigns based on data from advertising systems and GA4
  • creating report templates and a repository of results. Sharing experiences between teams from local markets
  • managing budgets for conducted campaigns to effectively achieve goals
  • conducting A/B tests, creating recommendations regarding creative materials, landing pages, and other materials needed for activities.


Our requirements


  • minimum 5 years of experience in independently conducting performance campaigns – Google Ads, Meta Ads
  • experience in programmatic campaigns (e.g., Adform) and working with DMP tools
  • experience in mobile app campaigns, practical knowledge of MMP tools
  • conducting campaigns for e-commerce – product campaigns, working with product feeds
  • experience in collaborating with international markets
  • 3 years of experience in leading a team directly or within a matrix/interdisciplinary structure
  • ability to create media plans, including budget allocation and KPI achievement estimates
  • familiarity and independent use of tools such as Google Analytics 4, Firebase, Google Search Console, Looker Studio, Semrush, Ahrefs for performance campaign execution
  • very good proficiency in Excel spreadsheets
  • very good knowledge of English at a communicative level – daily communication in English
  • independence, punctuality, and responsibility
  • willingness to work in a very dynamic and changing environment
  • an ongoing need for seeking new knowledge, regular reading and discovering (and not being convinced that everything is already known), and testing new solutions


What we offer


  • work in an innovative technology company with international reach, which is a leader in the logistics industry in Poland
  • opportunity to expand your skills and acquire new ones
  • collaborative partnership, which is our greatest value
  • cafeteria system with the choice of benefits you want to use (e.g., Multisport, medical care, shopping vouchers, event tickets, and much more)
  • e-learning platform with training in the form of videos, magazines, tasks, and quizzes
  • employee referral program
  • opportunity to participate in employee initiatives, such as InPost InHelp volunteering, Szlachetna Paczka, or sports events (e.g., relay races)

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