Marketing Analytics & SEO Specialist

At Jacobs, we're challenging today to reinvent tomorrow by solving the world's most critical problems for thriving cities, resilient environments, mission-critical outcomes, operational advancement, scientific discovery and cutting-edge manufacturing, turning abstract ideas into realities that transform the world for good.

Your impact:

We are an international engineering company providing services in the field of technical consulting, design, and investment project management. 

Our Global Delivery Center (GDC) Poland is made of skilled experts and professionals that support local and international projects from offices located in Krakow and Warsaw. They cover the following markets: 

• Advanced Facilities 

• Water&Environment 

• Transportation 

• Energy&Power 

• Cities&Places 

• Digital

By working together in international teams and with different perspectives, we gain the experience that is our collective strength.  

In Jacobs, every day is a chance to make the world a better place - let's design your career with us! 

Key responsibilities:

• Monitoring key metrics such as traffic, bounce rate, session duration, conversion rate and page load times.

• Identifying trends and issues with a help of Google Analytics 4 (GA4) to tracking user interactions and finding patterns, technical issues or areas for improvement.

• Providing optimization recommendations regarding e.g. actionable insights improving site performance, enhancing user experience and increasing engagement.

• Collaborating with web development team to implement changes.

• Measuring content effectiveness by analyzing how different types of content (podcasts, blogs, videos, infographics, etc.) perform in terms of views, shares, clicks and conversions. 

• Assessing user engagement metrics such as time on page, scroll depth, and social interactions to understand how audiences consume content.

• Tracking the organic reach and ranking of content using tools like SEMrush or Ahrefs and ensuring it aligns with targeted keywords and search intent.

• Collaborating with marketing colleagues creating content to recommend keywords and topic areas.

• Implementing content optimization by providing data-driven recommendations to improve content relevance and resonance, tailoring strategies for specific audience segments or marketing goals.

• Setting up tracking by implementing UTM tracking for marketing campaigns to accurately measure the performance of different channels, campaigns, and creative assets.

• Preparing performance analysis (track campaign performance across various platforms e.g., Google Ads, social media, email, to measure reach, click-through rates and conversions).

• ROI reporting by providing regular reports on campaign ROI, channel effectiveness and key learnings.

• Optimizing feedback by collaborating with marketing teams to refine ongoing campaigns based on data insights, testing results and trends.

• Mapping user journeys (analyzing customer pathways from acquisition to conversion to retention).

• Verifying behavior insights (using data to understand how users navigate websites and interact with various elements).

• Collaborating with other Teams e.g. UX designers, product managers, and content creators. 

  
  

We offer: 

• Unique company culture fostering individual career growth and work-life balance.

• Full-time employment contract with salary corresponding to qualifications.

• Hybrid or stationary working model - depending on your preferences (2 days/week work from the office, the rest from home).

• “Short Fridays” (we work 6h on Friday).

• Flexible benefits package (Lux Med medical care, psychological care, life insurance, My Benefit cafeteria system, including Multisport card co-financing, car park sharing system).

• Membership in Jacobs employee networks (Women's Network, OneWorld, PRISM, Careers Network, Green Team, SpeakUp, Collectively and others).

• Continuous development opportunities, including a range of professional trainings and certifications (e.g. ACCA, CIPS), Graduate Development Program. Learners’ Community, self-learning platform.

• Holiday allowance („wczasy pod gruszą”).

Here's what you'll need:

• Minimum 5 years of experience, direct in marketing analytics, SEO or related role.

• Proficiency with Google Analytics 4 (GA4), Google Tag Manager and related tools.

• Hands-on experience with SEO/SEM strategies and tools (e.g., Google Ads, SEMrush, Ahrefs).

• Proven ability to manage and analyze UTM tracking for campaigns.

• Familiarity with data visualization tools like Power BI or Google Data Studio.

• Strong Excel/Google Sheets skills for data verification.

• Knowledge of A/B testing and CRO principles is a plus.

• Fluent in English.

• Experience working in an international environment.

• Analytical mindset with strong problem-solving skills.

• Ability to transform complex data into practical and clear marketing insights.

• Excellent communication and presentation skills.

We know that if we are inclusive, we’re more connected, and we’re more creative.  We accept people for who they are. Find out more about life at Jacobs.   As a Disability Confident employer, we will interview all disabled applicants who meet the criteria for a vacancy.  

If you require further support or reasonable adjustments with regards to the recruitment process (for example, you require the application form in a different format), please contact the team recruitmentpoland@jacobs.com 

Your application experience is important to us, and we’re keen to adapt to make every interaction even better. If you require further support or reasonable adjustments with regards to the recruitment process (for example, you require the application form in a different format), please contact the team via Careers Support