Digital Marketing Specialist

About the Role

We’re seeking a proactive and detail-oriented Digital Marketing Executive to join our Divisional Digital Team.

As a key member of our digital function, you’ll take ownership of day-to-day website management, CRM and automation (HubSpot), and the coordination of digital projects across multiple regions. You’ll play a crucial part in ensuring our digital ecosystem – from web platforms to campaign tools – is performing effectively and delivering measurable impact.

This role will suit someone with a solid grounding in digital marketing who’s ready to take the next step into a more strategic, technically capable position, with growing ownership of key digital channels and vendor relationships.

Key Responsibilities

• Oversee the day-to-day management and optimisation of divisional websites;

• Act as the main contact for our web agency and development partners – managing briefs, feedback, and quality assurance;

• Support the 2026 migration to the new headless CMS environment (Storyblok), ensuring content, tracking, and UX standards are maintained;

• Coordinate technical requests and enhancements (new templates, page components, or integrations);

• Conduct regular audits of web content, links, and performance metrics;

• Serve as the HubSpot lead within the digital team – managing users, workflows, and integrations;

• Build, launch, and optimise email campaigns, automated lead nurturing journeys, and landing pages;

• Maintain CRM data quality, ensuring compliance with GDPR and internal governance;

• Create and share regular performance dashboards (email engagement, lead conversion, campaign attribution);

• Collaborate with the wider marketing and sales teams to align CRM activity with pipeline goals;

• Plan and execute digital campaigns in collaboration with product and regional marketing teams;

• Support campaign landing page builds, tagging, and performance tracking;

• Manage asset delivery, approvals, and localisation across multiple regions;

• Analyse campaign performance and recommend actionable improvements;

• Implement SEO best practices across web pages, campaigns, and content hubs;

• Lead on Generative Engine Optimization (GEO) development – ensuring content is structured for AI search and generative discovery tools;

• Monitor analytics and web metrics, interpreting results to guide optimisation;

• Identify and test new tools, integrations, and automation opportunities across web and CRM;

• Support the adoption of AI-driven tools for content, analytics, and workflow efficiency;

• Contribute to process documentation, playbooks, and training resources.

Skills & Experience

Essential:

• 2–4 years of experience in digital marketing, website management, or CRM;

• Hands-on experience with HubSpot Marketing Hub (or equivalent CRM/automation tool);

• Strong understanding of website CMS management and digital content workflows;

• Excellent project coordination skills, comfortable liaising with agencies and stakeholders;

• Analytical mindset with experience using Google toolkit (Analytics - GA4, Search Console – GSC, Tag Manager - GTM, Looker Studio) or similar tools;

• Strong written communication skills and attention to detail.

Desirable:

• Experience supporting or leading CMS migrations;

• Familiarity with HTML/CSS basics and web tagging (e.g. Google Tag Manager);

• Understanding of SEO and conversion rate optimisation (CRO) principles;

• Interest in AI-driven tools, automation, and digital innovation;

• Experience in managing Social Media channels along with PPC campaigns.

What You’ll Gain:

• Strategic ownership of CRM and key digital tools;

• Experience leading digital projects with internal and external stakeholders;

• Opportunity to shape the rollout of our new web platform and marketing automation strategy;

• Professional development with clear progression to Digital Marketing Manager.