Creative Strategist

About Lekta AI:

Founded in 2016 in Kraków, Poland, Lekta AI is a technological company working with major European banking, insurance, and telco enterprises. 

The company was set up with an ambitious goal of providing the best customer service in the world. Lekta stands out from the crowd of conversational AI companies because we combine technological expertise with domain-specific knowledge of the contact center industry veterans. Through the use of our proprietary conversational neurosymbolic engine and backend integrations, our systems are intent, and context-aware. We handle over 1.5 million conversations every month.

Today, with offices in Poland and Spain, Lekta is rapidly expanding its business division to scale our operations internationally. 

About the Position:

Lekta AI is seeking a Senior Creative Strategist to bridge content creation and growth execution. This role sits at the intersection of innovative advertising, visual storytelling, and marketing. In particular you will have full ownership over the company's attention marketing.

The responsibilities related to this position are determined by our overarching goal of positioning the company for success in international markets. In this role, you will help shape how Lekta AI presents its products, value proposition, and brand to the wider audience. You will be responsible for translating product capabilities, value proposition, and market positioning into high-impact visual assets and campaigns across the entire funnel with the emphasis on building brand awareness and lead generation. We are looking for someone who can independently set up objectives, develop strategies, and execute them at once, ensuring that everything we produce not only looks compelling, but also drives real interest in the adoption of our product.

This is a hands-on role with strategic ownership: you will create content, shape messaging, and directly lead campaigns, while collaborating with leadership on go-to-market initiatives.

Responsibilities:

• Translate complex product, technical, and AI concepts into clear, visually compelling narratives, frameworks, infographics, and animations.

• Develop campaign concepts, messaging frameworks, and content strategies aligned with growth objectives, including on social media platforms. 

• Define how Lekta communicates value across different audiences, industries, and stages of the funnel.

• Produce engaging visual narratives across formats, such as static assets, landing page designs, social media content, or short-form video/animations.

• Develop, standardize, and maintain scalable design templates and ensure consistency across all touchpoints, markets, and customer segments. This includes decks, case studies, videos, product demos, campaigns, and event materials.

• Produce and iterate on performance-driven content (ads, emails, landing pages, outbound materials).

• Own and continuously improve Lekta AI’s brand and visual identity, design standards, and creative output across Growth initiatives. 

Qualities:

• Strong portfolio demonstrating experience across visual storytelling and communication, sales, marketing, and brand materials.

• Proficiency in design and prototyping tools such as Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign) or equivalent. Knowledge of Rive or an equivalent tool is strongly preferred.

• Solid understanding of design principles, visual hierarchy, composition, and contemporary design trends.

• Ability to translate complex technical concepts into clear, engaging, and persuasive narratives and visual storytelling.

• Ability to leverage visual assets for company growth, brand recognition and marketing campaigns.

• Solid understanding of social media.

• Practical knowledge of UX/UI fundamentals, including how users scan web pages and how design impacts readability, usability, and conversion.

• Fluent in English (B2) and Polish (C1), other languages are a plus

Why Join Us:

• Competitive salary

• Flexible contract types, work arrangements, and working hours

• Work remotely, in-office, or from a location of your choice

• Direct, low-bureaucracy, results-oriented culture and evaluation

• Opportunity to build an international organization at a key scaling stage, grow with the company, take on increasing responsibility, and work closely with the leadership team

• No micromanagement; ownership, independence and accountability for results

• High potential in shaping own career path with the growth of our business operations

We will accept CVs in both Polish and English. The recruitment process can be conducted in the candidate language of choice, however, fluency in English is required. Only selected candidates will be contacted. 

If you believe you could make a contribution to our business but don’t see a role for yourself, please submit your CV through our website’s dedicated open application section.