(Senior) Business Analyst (m/f/d)

At limango, we’ve been shaping the world of e-commerce for over 18 years. Together with our platforms in the Netherlands, Germany, and Austria, we are proud to be part of the OTTO Group, one of Europe’s leading e-commerce players. We offer the largest selection of products for the entire family, making us a go-to shopping destination for millions of customers across Europe. But limango is more than just a platform, it's a community. We believe in working and growing together, valuing a healthy work-life balance and fostering a culture built on respect, trust, and equality. If these values resonate with you, there’s a good chance you’ll feel right at home with us.

We foster a culture built around hybrid work in Wrocław (2 days in the office), while staying open to remote talent who value collaboration and real impact.

Your role and main tasks

As a Business Analyst, you act as a strategic sparring partner for Marketing, Tech and Product. You do not only analyze performance, you challenge assumptions, improve measurement standards and actively shape our future marketing steering logic.

• Conducting performance analyses across digital marketing channels and campaigns

• Interpreting KPIs including CPC, CPL, ROAS and CR to identify optimization potentials

• Building, maintaining and expanding dashboards in Power BI

• Extracting and preparing data using SQL to support analyses and reporting

• Supporting the evolution of our measurement approach (e.g., attribution and customer quality tracking)

• Translating complex datasets into clear, decision-ready narratives and presentations

• Communicating insights and recommendations effectively with cross-functional partners and senior stakeholders

• Proactively identifying trends, gaps or opportunities and initiating follow-up analyses

  
  

You will need

You bring strong analytical expertise combined with a proactive and impact-oriented mindset.

Required:

• Advanced practical knowledge of SQL

• Basic knowledge of Python

• Basic understanding of Marketing KPIs including CPC, CPL, ROAS and CR

• Proven expertise in Power BI or similar BI tools (e.g. Tableau)

• Advanced hands-on experience with Excel

• Experience in data visualization and presentation

• Strong communication and stakeholder management skills, ideally even including experience interacting with C-level management

• Excellent analytical, problem-solving and project management skills

• Ability to work independently and effectively organize and prioritize your workload

• Fluent English, German a plus

  
  

Nice to have:

• Experience with Azure Databricks

• Experience with GA4

• Experience with Confluence and Jira

• Knowledge of marketing platforms and their specifics (e.g. Google Ads, Meta Ads, etc.)

• E-commerce background

• Living abroad experience

  
  

What Makes You Successful

• You translate complex performance data into clear, actionable business recommendations

• You’re a team player and like to communicate with people

• You proactively identify growth, efficiency and measurement gaps

• You structure complexity into clear priorities while maintaining a high level of accuracy

• You collaborate cross-functionally and foster a constructive, solution-oriented culture

• You balance strategic thinking with hands-on pragmatism

• You continuously upskill and stay curious about new analytics approaches, marketing trends and tools

  
  

Benefits

• Hybrid working model based ( 2 days in the office/3 days working remotely). Modern office in the heart of Wrocław, our office is centrally located, close to cinemas, gyms, and a wide variety of great lunch spots.

• High ownership and real business impact

• Close collaboration with experienced marketing and tech teams

• A dynamic, international environment with an entrepreneurial spirit

• Close collaboration with experienced marketing and tech teams

• Private healthcare: We provide access to the best specialists for you and your loved ones through Luxmed.

• Language classes: Join English, German, and Polish lessons in small groups, tailored to your current skill level.

• Multisport card: Stay active and healthy with a Multisport card giving you access to numerous fitness clubs and sports facilities.

• Wellbeing Program: Discover tools to improve your health and wellbeing. Join daily challenges, expert sessions, and video consultations with specialists. Build lasting healthy habits and boost your lifestyle.

• Fruit Mondays & more, we keep our kitchen stocked with fresh fruit, healthy snacks, coffee, sweets and yes, sometimes pizza too.

• Team events with great people, we love spending time together after hours,whether it’s fun office meetups or organized outings.

  
  

Sounds good?

We look forward to receiving your complete application, including a letter of motivation, references/ certificates, salary expectations and your earliest possible start date. We can't wait to get to know you. Apply now!