Product Marketing Lead

Product Marketing Lead

Location: Remote (PL) or hybrid - Warsaw, Mokotów

Contract: B2B or Employee Contract

Language: English

Planned start date: January 2026

Livespace - a CRM that has been helping SMB companies scale their sales for 12 years.We support sales leaders, sales reps, and business owners in building effective sales processes that truly translate into growth.

Over 1,200 customers already trust us, and our mission is not only to provide a tool but also to educate the market.We do this through initiatives like Szkoła Mistrzów CRM and Livespace on Tour, because we believe that knowledge fuels sales.

We operate in Poland and are expanding dynamically in Romania, where we’re already seeing early success - and this is just the beginning.

Ready for your next adventure?

We’re looking for Product Marketing Lead who will make users fall in love with our product.Someone who knows that effective marketing starts with deeply understanding the product and the value it delivers.

In this role, you will:

• Help people understand, love, and fully leverage Livespace — so they see it not just as a CRM, but as a tool for scaling sales and managing their teams effectively,

• Connect the product with real user needs,

• Create communication, materials, and actions that increase feature adoption, retention, and expansion,

• Support Customer Success and Marketing in identifying MQLs — both among potential customers and existing users,

• Build and nurture the relationship between the product and users through onboarding, communication, and educational content,

• Create communication that converts — from first website visit to trial activation and purchase decision,

• Identify cross-sell and expansion opportunities with the CS team and design actions that encourage customers to discover new features,

• Produce case studies, video testimonials, and product materials that demonstrate real value.

Your key tasks will be:

• Creating educational content that showcases the value of Livespace (feature descriptions, case studies, webinars),

• Owning trial onboarding so new users immediately see the value of the product,

• Co-creating and executing communication for new feature launches (feature adoption),

• Designing campaigns for expansion and cross-sell - spotting growth potential within the existing customer base and passing MQLs to the CS team,

• Co-creating lead generation initiatives based on the value of the product (webinars, reports, case studies, etc.),

• Ensuring consistent messaging across marketing and product channels.

KPIs you’ll own

• Trial-to-paid conversion rate,

• Number of MQLs from lead-generation activities,

• Number of MQLs from actions targeted at existing customers (expansion, cross-sell).

About you

• experience in product marketing (SaaS / B2B tech is a strong plus),

• ability to connect data, user needs, and communication.

• understanding of B2B sales processes,

• strong writing skills that make product value easy to understand,

• experience creating case studies, testimonials, and customer stories,

• comfortable communicating in English (Romanian is a plus).

Nice to have

• experience acting as a website owner,

• knowledge of tools such as WordPress, GA4, Hotjar, Looker, Pendo, UserPilot.

What we offer

• 13,000–16,000 PLN net per month on a B2B contract,

• 26 paid days off on a B2B contract,

• option to choose an employment form (B2B or employment contract),

• a company laptop,

• Allianz insurance package,

• remote work with one in-person team meeting per month in our Warsaw office,

• real impact on product, communication, and user experience,

• freedom to experiment and space to try new ideas,

• a culture where marketing = value, not noise.

Who you’ll work with

Karolina Adamska - Head of MarketingSupports you strategically and helps streamline operational processes.

Customer Success TeamTogether you’ll design customer-focused activities that increase activation, retention, and expansion.

Product TeamResponsible for defining the product vision, shaping the roadmap, and prioritizing features based on user needs and market insights. They collaborate closely with Engineering to deliver new functionalities, improve UX, and ensure Livespace evolves in a way that genuinely supports sales teams.

Wojtek Kosmala - Demand Generation LeadSEO, campaigns, analytics - together you’ll optimize conversions and MQLs.Maciek Kasica - Marketing ManagerA huge support in all things technical: website management, marketing automations, integrations, and tooling.

Ania Kucowska - Senior DesignerEnsures visual consistency, creates landing pages, and develops product-related assets.

We’re waiting for you. Apply now!

Why join Livespace?

We've got 4 great reasons for you!

1. You'll be creating a CRM that has our clients' hearts.

Livespace looks at sales differently, our process-focus means that our clients are working in a CRM that really reflects their day-to-day and helps them practically achieve their targets and goals.

2. You'll be responsible for your own backyard.

We say no to micro-management. We take ownership of our work and strive to perform at a recommendation-worthy level at all times. And, because we work in Scrum, we're able to keep random tasks and unplanned work from causing chaos in our everyday work.

3. You'll have room to experiment.

We're ambitious, creative, and like to take on new challenges and ideas while keeping in mind the risk and consequences involved. We're not afraid of making mistakes, but we do like to learn from them as fast as possible.

4. You'll have room to grow and experts to lean on.

We pride ourselves on being experts and keeping a growth-mindset going in everything we do. Sharing knowledge and best practices are at the heart of culture. We make sure to stay on top of the innovation and take advantage of outside expertise as part of our everyday work.

Reporting to

Head of Marketing

Recruitment process

Stage I - InterviewA conversation with Karolina Adamska, Head of Marketing.

Stage II - Task presentationPresentation of a practical assignment to the Head of Sales, Karolina, and the Founders.

Who you will meet with during the recruitment process?

Head of Marketing - Karolina Adamska

Head of Sales -  Bartosz Michałowski

CRO - Marcin Stańczak (subject to availability)

CEO - Michał Skurowski (subject to availability)

About Livespace

We help SMB sales teams achieve predictable growth with a process-oriented SaaS CRM. Over 1,200 companies use Livespace to run sales the way they actually work.