SEO Copywriter

Join us as an SEO Copywriter

Localo's mission is to transform the marketing of local businesses using advanced technology, including AI. Currently we focus on Google Business Profile optimization and building a robust product for marketing agencies. Our long-term goal, however, is to create a tool that functions like an automated marketing agency, accessible to every company, providing high-quality AI-supported marketing services. We believe every entrepreneur should be able to focus on growing their business, with effective marketing readily available. Localo is loved by its users and we’re aiming to 3x in 2025, so it’s an amazing opportunity to hop on a rocketship.

💡 We invite specialists who wish to have a real impact on shaping the future of local SEO to join us! 🙂

Position Objective:

We are seeking a motivated but experienced individual for the position of SEO Copywriter, responsible for owning the content marketing and copywriting of websites localo.com, localo.site, localo app and various marketing assets (like newsletter, ppc ads). Your goal is to increase organic traffic coming to the website and making sure that our copy resonates with our target audience.

Responsibilities:

• Implementing comprehensive SEO strategies for Localo including on-page (and possibly off-page) tactics, to drive organic traffic.
• Research, write, and edit engaging, SEO-optimized content, including blog posts, website copy, social media updates, newsletters, video scripts, cast studies, etc.
• Working with SEO tools such as Surfer SEO, Ahrefs, and other popular industry tools.
• Creating content for the Localo app, such as notifications, description of features etc
• Conduct keyword research to identify opportunities for organic growth and incorporate keywords seamlessly into content.
• Develop and maintain a content calendar aligned with business objectives and seasonal trends.
• Collaborate with the marketing and design teams to ensure content is visually appealing and on-brand.
• Perform on-page SEO tasks such as optimizing meta titles, descriptions, and headings.
• Monitor and analyze the performance of content using tools like Google Analytics, Google Search Console, Ahrefs, and adjust tactics accordingly.
• Stay up-to-date with SEO trends, algorithm updates, and best practices to keep content competitive.
• Conduct competitive analysis to identify content gaps and areas for improvement.
• Ensure all content aligns with brand voice and contributes to user engagement and conversions.

Requirements:

• At least 3 years of experience in copywriting
• Advanced knowledge of on-page SEO
• Advanced knowledge of relevant SEO tools such as Ahrefs, GA4, Google Search Console
• Advanced knowledge of content optimization tools like Surfer SEO, Neuronwriter, etc
• Attention to detail, punctuality, and the ability to organize one's own work.
• Communication skills and the ability to work in a team.
• Fluent in English (our main language) and Polish

Nice to Have:

• Interest in automating tasks and processes.
• Ability to utilize AI tools in work.
• Basic experience in optimizing and positioning Google Business Profiles.
• Optimizing site structure and internal linking.
• Ability to plan and conduct link building campaigns.
• Basic knowledge of HTML and CSS.
• Basic knowledge of technical SEO.

How We Work:

• Flexible working hours and the possibility of remote work from anywhere in the world. We emphasize autonomy and responsibility, not time monitoring.
• Agreed-upon "availability hours" from 11:00 AM to 2:00 PM.
• Weekly marketing meetings to discuss results and plans.
• Continuously improving our work process and collaboration, addressing new challenges as the company grows.
• We focus on each individual's impact on marketing, product, and openness to feedback.
• Periodic team-building meetings that foster team development.
• We operate on mutual trust – not unnecessary bureaucracy and time tracking.
• We work towards building something big and we are all extremely motivated.
• We work in English and Polish

What We Offer:

• Salary on a B2B contract, 7-9K net per month - negotiable based on experience.
• Up to 26 days of paid leave per year.
• Support in professional development: funding for industry training, courses, and conferences.
• Opportunity to work in our office in the Beskid Niski mountains - you can come occasionally, e.g., for a week. We cover the costs.
• We place a strong emphasis on good relationships, open conversations, and a positive work environment.
• Equipped workspace.
• Working with a highly energetic and enthusiastic team.

Recruitment Stages:

1. Send your CV / Description of experience + (if possible) a list of completed projects/clients served to: career@localo.com
2. Initial conversation with the team.
3. Possible test project.
4. Discussion with the main team.
5. Hiring decision.

Essential information should be sent to: career@localo.com