Marketing Specialist (B2B)

Transactionlink is the world’s first automation platform for building complete digital onboarding experiences. Our no-code platform helps FinTech-enabled companies worldwide navigate the complexities of regulations, geographies, and industry-specific requirements of digital onboarding.

Our product lets businesses build complex automated workflows for their end-customers to onboard to their service. A delightful user experience is absolutely crucial for our customers to be able to build high-converting onboarding journeys that also balance business needs.

The B2B Marketing Specialist plays a pivotal role in driving impactful marketing efforts that directly support our business growth and sales objectives. We are committed to delivering innovative marketing solutions and fostering meaningful connections with our clients across diverse industries.

👉 In this role, you will be essential to ensuring the continued success of our company and our clients by implementing and optimizing marketing initiatives tailored to their needs. Acting as both the voice of our company and a champion for client-focused solutions, you will bring valuable insights, propose innovative strategies, and drive measurable outcomes.

As a B2B Marketing Specialist, you will play a hands-on role in executing targeted campaigns, managing content creation, refining account-based marketing (ABM) efforts, and generating high-quality leads. Your work will directly contribute to bridging marketing and sales, pushing the boundaries of what impactful, result-driven B2B marketing can achieve.

What We Expect from You

• Execute and optimize account-based marketing (ABM) strategies to support sales goals.
• Plan and manage international events that align with business objectives.
• Update, improve, and manage landing pages to increase conversions.
• Collaborate with the team to propose and implement solutions for ad campaigns, analytics, and automation tools.
• Select and manage external agencies, identifying areas for outsourcing when needed.
• Streamline and organize LinkedIn activities for effective outreach and content distribution.
• Develop and refine content for multiple channels, maintaining a professional tone and alignment with sales goals.
• Drive lead generation campaigns and analyze their performance.
• Leverage marketing to support sales teams, ensuring alignment in achieving business targets.

What You Need to Bring

• Proven experience in B2B marketing with a focus on lead generation and sales support.
• Knowledge of account-based marketing (ABM) and hands-on experience in implementing related campaigns.
• Strong skills in event planning and execution in a B2B context.
• Proficiency in website management (landing pages, basic CMS tools) and ad setup.
• Ability to assess, select, and manage external agencies for specific projects.
• Experience with LinkedIn as a professional tool, including content creation and management.
• A strong content creation mindset, with the ability to write and adapt content for various formats.
• Analytical mindset to track performance, optimize campaigns, and generate insights.
• Excellent organizational skills to manage multiple projects and deadlines.

Nice-to-Have Skills

• Familiarity with marketing automation platforms and tools.
• Basic design or video editing skills to create or tweak visual content.

What We Offer

• A collaborative and highly qualified team environment.
• 20 days of paid leave per year
• Annual professional development budget
• Equipment of your choice
• An opportunity to make a significant impact on our marketing initiatives and business outcomes.
• Salary within the range of 11 000 - 14 000 PLN net on B2B/ gross on UoP