Digital Marketing Specialist

Digital Marketing Specialist

Location: Remote (or Krakow)

MediaGroup Worldwide 

International Marketing Agency 

Find out more:  

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JOB DESCRIPTION: 

As a Digital Marketing Specialist, you will be responsible for planning, implementing, and optimizing our paid advertising and social media strategies. The ideal candidate is a results-driven professional with a proven track record of managing successful Display/Programmatic, PPC and social media campaigns to increase brand awareness, drive traffic, and generate leads. You will be working side-by-side with other digital marketing experts and reporting directly to one of the managers of the Paid Ads Department.

ESSENTIAL REQUIREMENTS: 

• 2 years' experience in the field of digital marketing. 
• In-depth knowledge of paid advertising platforms (DV360, Google Ads, Google Analytics, Meta and others), algorithms, and industry trends.
• Advanced level of English.  
• Ability to work in a fast-paced environment, perform under pressure and navigate challenges.
• Strategic thinking and high-performance approach.
• Ability to analyse data, identify patterns, and derive actionable insight.

NICE TO HAVE: 

• Excellent communication skills with the ability to articulate marketing concepts to both technical and non-technical stakeholders.
• Problem-solving skills to overcome obstacles and find effective solutions.
• Bachelor’s degree in marketing, Communications, or a related field.

RESPONSIBILITIES: 

• Developing and implementing holistic digital advertising strategies covering Display/Programmatic, PPC and social media channels.
• Implementing programmatic display campaigns using industry-leading platforms such as DV360.
• Creating, managing, and optimizing PPC campaigns on platforms such as Google Ads and Bing Ads.
• Leading social media advertising initiatives across platforms like Facebook, Instagram, Twitter, TikTok, LinkedIn, etc.
• Optimizing budget allocation based on performance and objectives.
• Utilizing analytics tools to measure key performance indicators (KPIs) and adjusting strategies accordingly.

WHY JOIN US? 

International environment. Our offices are in Cracow, Copenhagen, and Hong Kong. 

Paid annual leave. All our employees are entitled to a minimum of 25 days off per year.  

Learning opportunities. The company sponsors attendance at business conferences, provides access to top-class marketing tools, and organizes in-house training.  

Team-building activities. Both indoors and outdoors. Company lunches, dinners, birthday parties, bowling, and sports competitions.  

Flexible working hours.

Food and beverages. Coffee, tea, fresh fruit, and snacks. 

Private medical care.  

Sports card. 

Pension plan.  

 * Company benefits may vary from country to country. To find out more about those available in your location, please contact the HR Manager at hr@mediagroupww.com. 

INTERESTED?  

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RECRUITMENT STAGES: 

CV screening. Your CV will be viewed by the HR Manager.  

Aptitude Test. You will be asked to complete an online test, which will verify your capabilities required for the job. 

1st Interview. If you meet the job requirements, you will receive an invitation to the 1st interview with the HR Manager.

2nd Interview. If it goes well, you will be invited to a 2nd interview with the Hiring Manager. Prior to the interview, you will be asked to complete a work-related assignment.

Final Interview. If the 2nd interview goes well, you will get an invitation to the final interview with a company owner.

All the interviews will be conducted online through Microsoft Teams.