B2B Marketing Manager (IT)

Before you hit the 'Apply' button, take a quick look at the details below – we’ve included some key insights to help you decide if this is the right project for you.

• Our hiring process starts with an online HR screening. The next step is a video call with the team and your potential supervisor. If the decision remains difficult after those steps, we might schedule one final follow-up meeting.

• Remote, with a monthly in-person touchpoint. We’re happy to offer 100% remote work, but we also believe in the power of face-to-face collaboration - especially when it comes to building a strong team. That’s why we invite everyone to meet in our office for at least 1x a month.

Ok, now we are ready to get straight to the point!

As our B2B Marketing Manager, you’ll be the driving force behind our marketing strategy and execution. You’ll bring fresh ideas, take ownership of key initiatives, and help us grow brand visibility and pipeline. This role is ideal for someone who enjoys both: shaping strategy and rolling up their sleeves to make things happen.

What you’ll do

• Own the marketing strategy: define priorities and execute initiatives aligned with business goals and growth targets, leveraging hands-on experience with common MarTech/SalesTech tools (e.g., HubSpot, LinkedIn Ads, Google Ads, GA4, GTM, Hotjar, Ahrefs, and similar).

• Run high-impact, measurable campaigns: create, launch, and optimize multi-channel campaigns with clear KPIs and outcomes - not just activity - focused on generating high-quality MQLs/SQLs.

• Optimize the funnel: continuously improve performance across the funnel (from first touch to MQL/SQL handover) by testing, iterating, and removing friction.

• Turn data into decisions: track performance, identify what works (and what doesn’t), and use insights to improve results and ROI.

• Improve our website experience: collaborate on website updates that strengthen our positioning, improve UX, and support conversion.

• Lead the team: support and develop our marketing team, enabling high standards and consistent delivery.

• Manage budget & ROI: plan and allocate spend across channels, monitor performance, and optimize investment.

• Work cross-functionally: collaborate closely with sales, delivery, and engineering to align messaging, priorities, and go-to-market efforts.

Who you are

• 4-6+ years of experience in B2B marketing, in a software development environment

• You’re strategic, but also hands-on - comfortable owning execution end-to-end.

• You have a proven track record of running multi-channel campaigns with measurable results (pipeline impact, MQL/SQL quality, ROI, etc.)

• You’re strong in performance marketing, lead generation, analytics, and sales funnel optimization.

• You think naturally in terms of KPIs and business impact, and you’re confident making data-driven decisions.

• You understand how B2B funnels work (and how they differ from B2C) - including longer sales cycles and multiple stakeholders.

• You can step into the client’s shoes and translate business challenges into marketing messages that convert.

• You’ve led a team before and genuinely enjoy helping others grow, while effectively planning and allocating resources across internal team members and external freelancers, contractors, and partner agencies.

• You have experience bringing new services to market by building the marketing strategy around them (ICP, value proposition, messaging, channels, and enablement) in partnership with sales and delivery.

• English: minimum C1 (written and spoken).

What we’d like to see (nice to have)

• Hands-on ability to apply AI in day-to-day marketing to improve efficiency and results

• Practical experience creating and optimizing landing pages

• Knowledge of demand generation, marketing automation, and ABM.

Goals (what success looks like)

In this role, you’ll focus on:

• Elevating our marketing by bringing fresh, creative approaches and a clear plan of action

• Building and optimizing our lead generation funnel to increase the quality and quantity of MQLs/SQLs

• Improving ROI through smart budget allocation and data-driven experimentation

• Increasing brand awareness in our key market segments

• Implementing and measuring new initiatives aligned with current trends

• Establishing a structured approach to marketing analytics and performance tracking

What can offer:

• one-time home office bonus - 1000 PLN net

• Free medical care

• Flexible working hours

• 100% remote work or hybrid model: if you want, we have a great office in Poznań!