Content Marketing Specialist & Strategist

About the role

We’re looking for a Content Marketing Specialist to join our growing marketing team at Miquido.

You’ll play a key role in shaping and executing our SEO and GEO-driven content strategy, working closely with the SEO Specialist and supporting business growth through high-quality, data-driven content.

This is a hands-on role with real ownership - from strategy and planning to execution, optimization, and performance analysis.

Your responsibilities

• Design and execute SEO & GEO-driven content strategies aligned with business goals

• Plan and manage quarterly content roadmap (blog, landing pages, lead magnets)

• Create, edit, and optimize content across formats (articles, landing pages, case studies, ebooks)

• Implement SEO best practices (keywords, meta tags, internal linking, readability)

• Identify and implement opportunities to scale content production using frameworks and AI-driven processes

• Own and optimize content distribution strategy (owned, earned, paid channels)

• Ensure consistency and evolution of the company’s Tone of Voice

• Run A/B tests for headlines, CTAs, and content structure

• Monitor, analyze, and report on content performance metrics

• Provide insights and recommendations based on data

• Collaborate with Sales and Outbound teams on go-to-market initiatives

• Support other teams with content-related needs

Requirements (Must have)

• 3+ years of experience in content creation (preferably in a software/tech company)

• Experience in B2B marketing

• Excellent written English (C1 minimum)

• Strong understanding of SEO content principles

• Proven copywriting skills

• Experience with tools such as:

  • Google Search Console

  • Semrush

  • SurferSEO

  • Google Analytics

  • HubSpot

• Strong analytical and strategic thinking

• Proactive, can-do attitude and strong communication skills

• Problem-solving mindset

Nice to have

• Knowledge of the technology/software industry

• Existing network of PR contacts

• Experience with AI tools for content creation and optimization

What we offer

• Work in a close-knit, 6-person marketing team with real impact on strategy

• Paid time off

• Life insurance (Warta package)

• High level of ownership and influence on content direction

• Collaboration with experienced specialists across marketing, sales, and tech

• Space to experiment with AI-driven content and modern marketing approaches

• Flexible working conditions (remote / hybrid)