B2B Marketing Specialist

About Momentum

Momentum builds healthcare software and AI solutions. We started as Applover in 2016, rebranded in 2024 to focus fully on healthtech. Our clients are healthcare startups and scaleups across Poland, the US, and the UK. We also build Open Wearables, an open-source platform that unifies health data from wearable devices. The Growth team owns the full funnel: content, SEO, social media, lead generation, and sales support.

Why This Role Exists

Momentum is growing, and so is our Growth team. We need a versatile marketer who thrives when they get to own multiple areas: content, design, inbound, SEO, social, analytics. Someone who sees the full picture and connects the dots between channels.

You will collaborate closely with the Head of Growth, a Growth Marketing Specialist, and our open-source engineering team. Together, you will promote Momentum's healthtech services and our open-source products that serve as the front door for new clients. You will have real ownership over your workstreams, direct input into strategy, and the autonomy to execute without waiting for approval on every decision.

AI is a core part of how this team works. Every person on the Growth team uses AI tools daily for content creation, research, analysis, and automation. We expect the same from you. If your workflow does not already include tools like Claude or ChatGPT as daily infrastructure, this role will not be a good fit.

Your Core Responsibilities

• Inbound funnel: landing pages, lead magnets, nurture sequences, lead qualification. You manage the pipeline from first touchpoint to qualified lead.

• Content strategy and execution: blog articles, newsletter, Substack, content clusters targeting specific keyword groups. You plan, write, coordinate with expert authors, and publish.

• Open-source product marketing: promote Open Wearables across developer and health-tech communities through technical content, GitHub, and product launches.

• Social media (LinkedIn, X): build audience through thought leadership and consistent engagement. Plan publishing cadence, create posts, grow follower base with measurable results.

• Design in Figma: create marketing assets daily. Social graphics, blog thumbnails, OG images, event materials, landing page layouts. Figma is your primary design tool.

• SEO: track keyword cluster rankings, optimize existing content, plan new articles targeting specific search phrases.

• Analytics: GA4, Google Search Console, campaign performance, conversion tracking. You measure what you build.

Who We're Looking For

Essential experience:

• 3-5+ years of B2B marketing experience, with at least part of that in tech, SaaS, or digital products

• Figma proficiency at the level of independently creating polished marketing materials (graphics, layouts, branded assets). This is a daily tool. Not optional.

• AI-native workflow: you use Claude, ChatGPT, or similar tools daily for content creation, research, data analysis, and workflow automation. We will ask you about this in the interview.

• Experience managing an inbound marketing funnel (lead magnets, nurture sequences, qualification)

• Experience managing content clusters and editorial calendars

• Strong copywriting in English (C1) and Polish

• Working knowledge of GA4, Google Search Console, and SEO fundamentals

• You take strategic direction and run with it.

Strongly preferred:

These are not requirements, but they carry significant weight.

• Experience marketing open-source software, developer tools, APIs, or technical infrastructure. You understand what a GitHub star means, why developers care about documentation, and how an OSS project generates commercial leads.

• Personal connection to health, sport, or wellness. Our products sit at the intersection of sport science, health data, and technology. Someone who intuitively understands what VO2 max means, why HRV matters, or how athletes use wearables for recovery tracking does not need weeks to ramp up on our audience. Whether you train, track your health with a wearable, or have coached others: that background translates directly into better marketing for what we build. This is not a requirement, but it matters more than you might think.

• You want to learn something new every day. The tools, channels, and tactics in this field change fast. We need someone who keeps up because they want to, not because they have to.

Nice to have:

• Video content experience (scripting, editing, short-form production). We are building a YouTube presence and video is part of our 2026 content strategy.

• Proficiency with advanced AI tooling beyond chat interfaces: Claude Code, GitHub Copilot, AI-powered automation workflows. Our Growth team uses Claude Code as a daily working tool.

• Webflow experience (page editing, CMS, content publishing)

• Marketing automation knowledge (ActiveCampaign, HubSpot, or similar)

Our Stack

Figma, Claude (+ Claude Code), ChatGPT, Webflow, ActiveCampaign, GA4, Google Search Console, GitHub, Notion, Ahrefs

What We Value:

• Clarity in focus and dedication to building digital products that elevate healthcare and improve quality of life.

• Flair to face challenges with boldness, creativity, and a proactive mindset.

• Grit to take ownership, stay ambitious, and deliver refined, high-quality solutions.

• Impact through meaningful innovation that makes pioneering medical discoveries accessible and human-centered.

• Ability to collaborate efficiently in teams of technical and non-technical individuals, and comfortable working in a dynamic environment with evolving objectives and iteration with users.

What we offer:

• Open Source Contribution: We don’t just talk about Open Source, we live it. You’ll have the dedicated time and space to contribute to global projects and build your own legacy.

• Modern Workspace: We provide a modern and comfortable office environment, right in the heart of Wrocław.

• Work-Life Harmony: Enjoy flexible working hours, allowing you to find the perfect balance between work and life.

• Stay Active: Our company Multisport benefit encourages you to stay fit and take care of your well-being.

• Your Health Matters: Access to private healthcare ensures you're taken care of when you need it most.

• Remote Support: For our remote team members we offer reimbursement for necessary and the non-necessary office visits.

• Freedom of choice: We understand that we all have different lifestyles and needs, that's why the Worksmile Cafeteria System gives you access to hundreds of non-wage benefits to choose from.  

• Security and peace of mind: We provide the option to join our comprehensive insurance plan, for your and your loved one’s security. 

• Team Building & Development Fun(d): We believe in the power of fun and development, and microfunds are here to bring some excitement into your work-life or you can access them to develop your skills and gain knowledge.

Ready to Apply?

Complete the form and attach your CV. You’ll find a specific field to include your portfolio or links to your work. We look forward to seeing what you've created!

Thinking of applying? Awesome! Here’s what happens next:

Here is a detailed breakdown of the workflow for this position:

1. Initial phone interview (20-25 min): We'll have a quick chat to get to know each other and discuss your experience. It's a great opportunity for us both to see if there's a good fit.

2. Recruitment task: Following the interview, we will send you a task to complete. This practical exercise is designed to let you showcase your skills and approach to problem-solving in a real-world scenario.

3. Interview with Head of Growth (60-90 min): Successful candidates will be invited to meet with your potential manager(s). This is a deeper dive into your technical expertise, strategic thinking, and a chance for you to learn more about the specifics of the role and the team.

4. Meeting with the CEO (15 min): If you successfully pass the previous stages, we will invite you to meet with our CEO. This is a unique chance to hear firsthand about the company's vision, mission, and long-term goals, and to ask questions about the direction we are heading.

5. ‍Decision and feedback: After all the stages are complete, we'll get back to you with our final decision and detailed feedback on your application.

If you have any questions, get in touch with us!