Growth Marketing Specialist

About Momentum

Momentum is a digital agency building custom healthtech software for startups, scaleups, and clinics in Europe and the US. We exist to empower people and accelerate healthcare by building seamless digital products — fast, safely, and smartly. Based in Wrocław, Poland, we're scaling fast and rebranding to become the go-to tech partner in healthtech.

Now, we're building a Growth team that moves just as fast as the market we serve. We're looking for a hands-on Growth Marketing Specialist with a growth mindset, a bias for action, and the ability to execute across digital channels to generate high-quality leads and support revenue growth.

About the Role

This role sits at the intersection of strategy and execution. You'll own the operational aspects of our marketing funnel, ensuring all activities align with our lead generation goals while maintaining high quality and brand consistency.

You'll collaborate closely with our Content Specialist while taking ownership of campaign management, marketing automation, paid channels, and performance tracking. You'll be the driving force behind our marketing operations, ensuring deadlines are met, campaigns are optimized, and our inbound lead generation engine runs smoothly.

This isn't a role for passive marketers. We need someone who can coordinate marketing activities across channels, understand the bigger picture, and proactively identify opportunities to improve campaign performance and lead quality.

Your Responsibilities

• Plan and execute digital marketing campaigns across SEO, email, social media, and paid channels to drive lead generation
• Set up and optimize paid campaigns on LinkedIn, Google Ads, and industry newsletters
• Manage and optimize HubSpot for marketing automation, email workflows, lead scoring, and CRM health
• Set up and optimize remarketing campaigns to nurture leads through different stages of the funnel
• Analyze campaign performance and prepare regular reports on key metrics (MQLs, conversion rates, channel effectiveness)
• Build and optimize landing pages, test content and CTAs, and improve conversion rates (Webflow)
• Collaborate with content creators to ensure content aligns with campaign objectives and funnel strategy and ensure timely execution of planned activities
• Set up and maintain proper tracking for all marketing activities (UTM parameters, conversion events)
• Identify opportunities for process automation and implement efficiency improvements across marketing operations
• Ensure full alignment between marketing messaging, ICP problems, and our sales narrative.

Who We’re Looking For

• 3-5 years experience in digital marketing, ideally in B2B tech or agency environment
• Proven experience managing paid campaigns (LinkedIn, Google Ads) with demonstrable ROI
• Strong understanding of marketing automation and experience with HubSpot or similar platforms
• Experience setting up and optimizing remarketing campaigns across multiple platforms
• Solid understanding of SEO principles and tools like Ahrefs, Surfer
• Comfortable working with Webflow or other CMS platforms
• Working knowledge of analytics tools (GA4, Looker Studio) and ability to derive actionable insights
• Advanced proficiency with AI tools (Claude, ChatGPT, Surfer AI) and ability to automate marketing workflows
• Results-oriented with strong project coordination skills and attention to detail
• Self-starter who takes ownership and drives initiatives from planning to completion
• Excellent English communication skills (C1/C2 level)
• Understanding of the B2B marketing or healthcare industry and its marketing challenges is a big plus

Why Join Us?

• Competitive salary tailored to your experience
• Remote-friendly with flexible working hours
• Be part of a core Growth team shaping our strategy and execution
• Work directly with the Head of Growth and leadership team
• High-impact, ownership-based role where your ideas are executed fast
• Tools of the trade: Surfer, Ahrefs, Webflow, HubSpot, Notion, Figma, claude.ai, and more
• No fluff, no micromanagement — just real ownership and real results
• A chance to build real things, influence outcomes, and make a measurable difference in how healthtech companies grow

What We Offer

• Opportunity to shape products that genuinely improve healthcare delivery and patient outcomes
• Autonomy to lead discovery processes with the freedom to implement your own methodologies
• Dual exposure to client-facing projects and internal innovation initiatives
• Chance to contribute to meaningful open-source solutions in the HealthTech ecosystem
• Collaborative environment where product, design, and engineering expertise converge
• Flexible working arrangements between our Wrocław office and remote options
• Comprehensive benefits including healthcare, Multisport card, Worksmile benefits system, and more