Performance Marketing Specialist (remote from Poland)

Profitroom- Empowering hotels directly

Currently we are looking for a PPC Specialist to be a part of our Digital Marketing Team. Your primary focus will be on designing and executing dynamic PPC campaigns across various media platforms, leveraging your expertise to reach the right audience at the right time. Your success will directly contribute to our mission to empower hotels to maximise their occupancy rates and enhance their share of direct bookings!

Daily activities:

• Planning, implementation and management of paid campaigns -  Google Ads, Meta Ads

• Creating effective strategies for our Clients - including remarketing, audience segmentation and budget optimization to achieve campaign goals.

• Regular communication with clients, providing progress updates and presenting results.

• Conducting data analysis and reporting on it using Google Looker Studio and Google Analytics 4.

• Participating in internal projects focused on improving processes, creating new products/services, or knowledge sharing

Requirements

• Previous role in digital marketing, preferably in an advertising agency or a media house (at least 1-2 years).

• Experience in managing campaigns on Google Ads and Meta Ads for clients.

• Knowledge of tools: Google Analytics 4, Looker Studio.

• Good understanding of customer segmentation and customer journeys.

• Client-facing experience (meetings, calls, catch ups, being in direct communication with the clients).

• Ability to digest data and turn it into tangible suggestions that can easily be understood by those without your level of expertise.

• Market and competitor research skills.

• Excellent communication and interpersonal skills.

• Being highly organized and detail-oriented, with the ability to manage multiple campaigns, prioritize and meet deadlines.

• Fluency in written and spoken Polish (native is a must) and English (at least B2)

Nice to have:

• Experience in managing TikTok Ads / Microsoft (Bing Ads).

Benefits

• Contract Enhancements: earn between 8200 PLN to 11800 PLN on a B2B contract or between 6800 to 9800 PLN gross for Contract of Employment

• Enjoy Work-Life Balance: Embrace a fully remote and flexible work environment.

• Explore the World: Avail annual 'Work with Us, Travel with Us' vouchers.

• Grow Your Skills: Access to English foreign language classes along with a dedicated team development fund.

• Stay Healthy: Benefit from co-financed life and medical insurance, and access sports facilities.

• Take Time Off: Get 26 days off with a Contract of Employment and 24 days off with B2B contracts.

• Share hospitality: Take 2 extra days off (annually) for CSR activities.

• Join Celebrations: Participate in company retreats, events, and wedding & baby packs, benefit from our employee referral program.

• Transparent Culture: Experience a flat hierarchy and open communication channels for transparency.

Recruitment process

1. Intro call with the Recruiter (up to 30 minutes)

2. Role and Team fit interview (up to 60 minutes)

3. Home assignment

4. Final interview: assignment review (up to 60 minutes)

About us

We're a global leader in hospitality software, founded in Poznań, Poland in 2008. We’ve grown to serve over 3,500 customers across five continents, helping hotels and resorts maximize their revenue and guest satisfaction.

We’re passionate about innovation and harnessing the latest technology - including AI-driven solutions - to empower hoteliers. Our award-winning SaaS platform and marketing services are designed to boost bookings, streamline operations, and deliver exceptional guest experiences. At Profitroom, we believe in pushing boundaries, embracing change, and shaping the future of hospitality through technology.