eCommerce Content Strategy Lead

Company Description

Powered locally and aligned globally, Publicis Production EMEA Hub forms the regional backbone of Publicis Production. With over 1.200 talented professionals based in the Czech Republic, Bulgaria, Hungary, Poland, the UK, and Mauritius, we enable smarter, faster, and more connected content delivery for global brands. Our integrated capabilities include post and primary production, versioning, commerce, web development, CRM, and language services. As part of the global Publicis Production network, our mission is to transform production into a true growth driver. By combining tech, data, automation, and AI, we deliver intelligent content at scale. We are proud to power Publicis Groupe's ambition to build the world's best global integrated production offering.

Overview

We are looking for a eCommerce Content Strategy Lead, with 3+ years of experience in creating or managing content for eCommerce and Digital channels, preferably in Digital and eCommerce agencies. 

As eCommerce Content Strategy Lead, you’ll be leading a team of Content Strategists on delivering best-in-class content recommendations that answer to clients’ briefs across digital platforms – with focus on eCommerce and Social Media presence for always-on and campaigns content.  

You will also work hands-on on creating frameworks and content guidelines that will frame the work of the team on subsequent projects.  

Your team will be creating written and visual content recommendations for eCommerce platforms - product cards, brandstores, landing pages, educational content, and more types of content part of eRetailers; and for other digital platforms – iMedia banners, social media posts, stories/reels, articles, etc.  

Responsibilities

What will you do at Publicis Production EMEA hub? 

• Lead a team of Content Strategists on delivering content recommendations for the eCommerce platforms - product cards, landing pages, educational content, and other types of content part of eRetailers; and for other digital platforms – iMedia banners, social media posts, stories/reels, articles, etc.  

• Manage team career development with the support of Head of Strategy 

• Traffic resources and organize multiple projects across the team  

• Ensure content recommendations crafted by the team are in line with our content excellence practices  

• Create and own Content Guidelines & Toolkits for Global brands that will frame the work of the team on subsequent projects  

• Support Head of Strategy & Strategy Leads on shaping and driving Content Strategy frameworks during pitches/tenders  

• Define internal processes & scopes, ensure they are running smoothly, and co-creating a roadmap for the ongoing development of processes and internal tools  

Qualifications

To enjoy and succeed in this role, we believe you must: 

• Have 3+ of experience in creating or managing content for eCommerce and Digital channels, preferably in Digital and eCommerce agencies (MUST-HAVE) 

• Have experience managing team members – both day to day work and career development  

• Have great organizational skills and proven ability to handle multiple projects at the same time and organize/prioritize the work of a team  

• Think content strategy with the big-picture of each client in mind 

• Pay attention to details and ensure content recommendations are in line with content excellence practices  

• Know how to craft data-based content strategies and how data can feed different content strategy needs  

• Understand digital shelf optimization and how to optimize content 

• Be a master storyteller, keen to share your knowledge with your colleagues, clients, and external audiences 

• Be a team player, excited to cooperate and learn with your colleagues 

• Have experience on testing content across platforms using both AI-based tools and other available tools (nice to have) 

Additional Information

We offer the following:

• Opportunity to develop in a stable company with an established position in the market.

• Extensive range of online training courses in cooperation with reputable market partners.

• Opportunity to participate in international and local development projects and programmes.

• International working environment.

• Attractive package of non-wage benefits (medical care, the Nais benefit platform, life insurance program, recreation allowance, access to a platform for learning foreign languages, access to the Marcel international training platform, etc.).

• High working flexibility (we work in a hybrid model, with predominance of home office).

• Work Your World – opportunity to work from any place in the world for 6 weeks a year and access to the Home Swap Home internal platform.

• Friendly and casual working atmosphere in a close-knit team filled with positive energy.

At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability.