Marketing Automation Director

Powered locally and aligned globally, Publicis Production EMEA Hub forms the regional backbone of Publicis Production. With over 1.200 talented professionals based in the Czech Republic, Bulgaria, Hungary, Poland, the UK, and Mauritius, we enable smarter, faster, and more connected content delivery for global brands. Our integrated capabilities include post and primary production, versioning, commerce, web development, CRM, and language services. As part of the global Publicis Production network, our mission is to transform production into a true growth driver. By combining tech, data, automation, and AI, we deliver intelligent content at scale. We are proud to power Publicis Groupe's ambition to build the world's best global integrated production offering.

Overview

The position is responsible for the strategic and technical management of marketing automation with a focus on the Salesforce Marketing Cloud (SFMC) platform and Adobe Campaign. The role ensures the effective design, management and development of automation solutions, coordination between teams and the correct use of data and technology capacities across the organization.

Responsibilities

Marketing Automation Strategies:

• Define and refine strategies for Salesforce Marketing Cloud and Adobe Campaign.

• Establish principles for campaign execution and data management.

• Collaborate on marketing technology architecture development.

Platform Management:

• Oversee Salesforce Marketing Cloud operation and configuration.

• Manage governance, access, and platform standards.

• Monitor and implement new platform functionalities.

Campaign Design and Coordination:

• Develop customer journey, segmentation, and personalization methodologies.

• Collaborate with creative and technical teams on campaigns.

• Conduct audits to ensure quality across automation workflows.

Integration and Data Management:

• Manage technical integration with CRM systems and data sources.

• Set up data models and segmentation principles.

• Ensure data quality and consistency.

Performance Analysis:

• Evaluate campaign and automation performance.

• Recommend improvements for efficiency and relevance.

• Support testing and results interpretation.

Leadership:

• Mentor marketing automation and CRM specialists.

• Define standards, documentation, and process frameworks.

• Collaborate across IT, data, CRM, and marketing teams.

Compliance and Security:

• Ensure GDPR and regulation compliance.

• Define procedures for secure data handling.

Qualifications

• Experience in managing, configuring, and operating Salesforce Marketing Cloud and Adobe Campaign.

• Understanding of the key modules of SFMC (Journey Builder, Automation Studio, Email Studio, Contact Builder).

• Experience in designing campaigns, automation, processes and data workflows.

• Experience leading a team.

Nice to have:

• Understanding of integration principles or data flows within marketing automation platforms.

• SFMC certification.

• Basic knowledge of HTML/CSS for checking email templates.

Additional Information

We offer the following:

• Opportunity to develop in a stable company with an established position in the market.

• Extensive range of online training courses in cooperation with reputable market partners.

• Opportunity to participate in international and local development projects and programmes.

• International working environment.

• Attractive package of non-wage benefits (medical care, the Nais benefit platform, life insurance program, recreation allowance, access to a platform for learning foreign languages, access to the Marcel international training platform, etc.).

• High working flexibility (we work in a hybrid model, with predominance of home office).

• Work Your World – opportunity to work from any place in the world for 6 weeks a year and access to the Home Swap Home internal platform.

• Friendly and casual working atmosphere in a close-knit team filled with positive energy.

At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability.