Strategy Lead

Powered locally and aligned globally, Publicis Production EMEA Hub forms the regional backbone of Publicis Production. With over 1.200 talented professionals based in the Czech Republic, Bulgaria, Hungary, Poland, the UK, and Mauritius, we enable smarter, faster, and more connected content delivery for global brands. Our integrated capabilities include post and primary production, versioning, commerce, web development, CRM, and language services. As part of the global Publicis Production network, our mission is to transform production into a true growth driver. By combining tech, data, automation, and AI, we deliver intelligent content at scale. We are proud to power Publicis Groupe's ambition to build the world's best global integrated production offering.

Overview:

We are looking for a Strategy Lead, with 3+ years of experience in creating or managing content project for eCommerce and Digital channels. Preferably in eCommerce agencies and/or eCommerce team on brand side, on previous roles such as eCommerce Consultant, eCommerce Manager, eCommerce Content Manager, etc. 

As Strategy Lead, you’ll be leading a team of Strategists on delivering best-in-class content recommendations that answer to clients’ briefs across digital platforms – with focus on eCommerce and Social Media presence for always-on and campaigns content.  You’ll build offers, respond to clients’ briefs and unspoken needs, by finding proper data sources and strategic frameworks. Based on them, you will craft strategic recommendations for eCommerce presence of the agency’s clients across eCommerce related touchpoints and tools. 

You will also work hands-on on creating frameworks and content guidelines that will frame the work of the team on subsequent projects.   

Responsibilities:

What will you do at Publicis Production EMEA hub?

• Lead a team of Strategists on delivering recommendation, category Playbooks and brand toolkits for the eCommerce platforms

• Oversee the team’s career development in collaboration of Head of Strategy 

• Traffic resources and organize multiple projects across the team  

• Ensure content recommendations crafted by the team are in line with our content excellence practices  

• Create and own Playbooks & Toolkits for Global brands that will frame the work of the team on subsequent projects  

• Use and design internal agency methodologies, frameworks, and tools to gather and analyze shopper, market, and competitive data

• Understand client Business needs & agency Business to propose products

• Craft eCommerce & Digital content recommendations and plan communication for Global Brands on category and brand levels, in many different markets/geographies

• Present your findings and strategic recommendations in front of the client

• Support Head of Strategy & Strategy Leads on shaping and driving Strategy frameworks during pitches/tenders  

• Define internal processes & scopes, ensure they are running smoothly, and co-creating a roadmap for the ongoing development of processes and internal tools 

• Represent agency on external & internal events  

Qualifications:

To enjoy and succeed in this role, we believe you must:

• Have 3+ of experience in creating or managing content for eCommerce and Digital channels, preferably in Digital and eCommerce agencies (MUST-HAVE) 

• Have experience managing team members – both day to day work and career development  

• Have great organizational skills and proven ability to handle multiple projects at the same time and organize/prioritize the work of a team  

• Think content strategy with the big-picture of each client in mind 

• Pay attention to details and ensure content recommendations are in line with content excellence practices  

• Know how to craft data-based content strategies and how data can feed different content strategy needs  

• Understand digital shelf optimization and how to optimize content 

• Be a master storyteller, keen to share your knowledge with your colleagues, clients, and external audiences 

• Be a team player, excited to cooperate and learn with your colleagues 

• Have experience on testing content across platforms using both AI-based tools and other available tools (nice to have) 

• Have spoken and written English business proficiency

• Have amazing PowerPoint skills


• Skill using Miro or Figma (nice to have) 

We offer the following:

• Opportunity to develop in a stable company with an established position in the market.

• Extensive range of online training courses in cooperation with reputable market partners.

• Opportunity to participate in international and local development projects and programmes.

• International working environment.

• Attractive package of non-wage benefits (medical care, the Nais benefit platform, life insurance program, recreation allowance, access to a platform for learning foreign languages, access to the Marcel international training platform, etc.).

• High working flexibility (we work in a hybrid model, with predominance of home office).

• Work Your World – opportunity to work from any place in the world for 6 weeks a year and access to the Home Swap Home internal platform.

• Friendly and casual working atmosphere in a close-knit team filled with positive energy.

At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability.