Lead Generation Specialist (Sales Team)

Who we are - and why you might want to join us

We’re a custom software development company based in Kraków, working with international clients from industries like construction, FinTech, real estate or healthcare. Over the last 15+ years, we’ve delivered 150+ digital products - from web and mobile apps to complex platforms and MVPs.

We work in small, cross-functional teams combining business and tech expertise. Some of us have been here for 5, 8, even 13 years - and we’re still growing.

What connects us? A pragmatic approach to software development, curiosity for new technologies, and a culture of collaboration. We value autonomy, clear communication, and doing things the right way.

Looking for a place where you can grow, have real impact, and enjoy what you do? 

Join us and be the architect of our success stories!

About the Role:

• As a Lead Generation Specialist at Railwaymen, you will be a key member of the Sales Team. 
• Your core mission will be to proactively drive lead generation and nurture prospects through the sales funnel within the start-up and scale-up sector (e.g., Fintech, Accounting, Medtech, Foodtech, Construction). 
• You will be growing the network of our sales prospects, seeking new business opportunities and hunting through online (Linkedin/email) sales campaigns with a close cooperation with the Business Development Manager.
• You will be focused on the iterative approach to ensure campaigns maximum effectiveness and high conversion score.
• This role is ideal for someone with strong self-motivation and a results orientation who appreciates challenges at work.

Key Responsibilities:

✔️ Proactively generate qualified leads and schedule meetings through various channels.

✔️ Sales pipeline management in CRM and prospects segmentation.

✔️ Keeping our leadgen funnel busy.

✔️ Nurturing pre-sales relationships by providing relevant information and resources to keep the engagement through the entire customer journey.

✔️ Discovering new ways to improve customer outreach strategies.

✔️ Preparing HubSpot dashboards, and data presentations for management and other teams. 

✔️ Cooperation with marketing and performance marketing, content design, Project Manger/ Delivery department as part of conducted campaigns.

✔️ Participation in trips to conferences, international events (Europe, Middle East).

Key Qualifications:

✔️ Proven experience (min. 2 years) in identifying new business opportunities, generating qualified leads, and effectively managing the sales funnel.

✔️ Ability to work within the Account based Marketing framework.

✔️ Excellent language skills, English (minimum C1 level).

✔️ Strong attention to detail and the ability to analyze campaign performance, draw actionable insights, and maintain accurate records in CRM systems - HubSpot. 

✔️ Experience using lead generation toolset, Apollo, ZoomInfo, Expandi and LinkedIn Sales Navigator.

✔️ Ability to effectively leverage ChatGPT, Perplexity or other Large Language Models (LLMs) to enhance sales activities.

✔️ Results-oriented, entrepreneurial mindset to effectively build and manage your own sales pipeline.

✔️ Knowledge of the emerging trends and digital industries: foodtech, fintech, accounting, construction and others.

✔️ Strategic thinking, data-driven approach ownership and strong self-starter.

Nice to Have:

✔️ Basic knowledge or experience in digital marketing.

Why Join Railwaymen? 

💼 Work that matters

• High impact - a unique opportunity to co-create and optimize our sales processes, shaping Railwaysmen's future sales strategy.
• Long-term cooperation
• Paid days off (also for B2B contracts)
• Smooth onboarding & clear growth paths

👥 A team you can count on

• Cross-functional collaboration
• 1:1 meetings, feedback culture & mentoring

📚 Learning built in

• Access to internal library & knowledge sharing
• Support for continuous upskilling
• Round Table sessions to exchange ideas

🎉 Life beyond code

• Private medical care & sports subscription
• Pizza Wednesdays & regular team events
• Rooftop office view over Kraków

What’s next?

1. While your candidature fits our candidate’s profile, we invite you for a short phone call. 
2. Secondly, the best candidates will be invited for a Technical Sales Interview (1 h). 
3. Small task to do + quick conversation to discuss the task (15 min)
4. Meeting with CEO (1h) + Culture Fit (15min)
5. Decision
6. Hire.

//Depending on the position, there may be an additional recruitment step along the way. //

Still scrolling? Maybe that’s a sign. Send us your CV - we’re excited to meet you.