Conversion Tracking Specialist

Rhapsody is a dynamic and innovative company focused on delivering exceptional digital content that fuels the growth of businesses. Our mission is to create compelling stories that resonate with audiences and drive engagement. At the heart of our strategy is a robust content framework that powers the marketing funnel with insightful blog articles, engaging videos, captivating graphics, and interactive multimedia.

The Role:

Seeking a detail-oriented and experienced Conversion Tracking Specialist with a strong background in conversion tracking, tag management, and data analysis. This individual will be responsible for implementing, managing, and auditing all tracking and analytics systems to ensure consistent, reliable data collection across our digital campaigns. The ideal candidate has expertise in Google Tag Manager (GTM), Google Analytics, and conversion tracking for multiple platforms (e.g., Google Ads, Meta Ads). They will play a crucial role in maintaining data accuracy, troubleshooting tracking issues, and delivering actionable insights to support data-driven decision-making across teams. Additionally, this role involves close and ongoing collaboration with our team in the United States, ensuring seamless integration of tracking strategies across global campaigns. Flexible working hours can be occasionally required to align with different time zones and project needs. 

Key Responsibilities:

• Tag Management: Set up and manage tracking tags and pixels using Google Tag Manager (GTM) to support accurate data collection for Google Ads, Facebook Pixel, LinkedIn Insight Tag, and other platforms.
• Conversion Tracking: Implement and verify conversion tracking across platforms, including website events, form submissions, and other key actions that support campaign objectives and KPIs.
• Data Quality Assurance: Conduct regular audits of tracking and analytics setups to identify and resolve discrepancies, ensuring that data is accurate and reliable.
• Troubleshooting & Debugging: Use tools such as Tag Assistant, Google Analytics Debugger, and Facebook Pixel Helper to diagnose and fix any tracking issues, ensuring consistency in data reporting.
• Cross-Platform Integration: Work with CRM and digital advertising platforms to ensure proper integration, enabling cross-channel attribution and a holistic view of the customer journey.
• Event & Goal Tracking: Define and configure events, goals, and custom dimensions in Google Analytics, tracking critical user interactions to support in-depth performance analysis.
• Performance Reporting: Generate regular reports and provide insights on KPIs, conversion metrics, and audience behavior. Work closely with the paid ads team to interpret data and refine strategies.
• Documentation & Best Practices: Maintain detailed documentation of tracking setups, ensuring consistency and continuity. Share best practices with cross-functional teams to align data tracking efforts.
• Continuous Improvement: Stay updated on industry best practices, new tools, and analytics methodologies to enhance tracking accuracy and data insights.

Required Qualifications:

• 3+ years of experience in conversion tracking, with hands-on experience in Google Tag Manager and Google Analytics.
• Proven expertise in setting up and managing tracking pixels and tags across platforms, including Google Ads, Facebook, and LinkedIn.
• Strong knowledge of conversion tracking, event tracking, and goal configuration.
• Experience with data quality assurance, including troubleshooting and resolving tracking issues.
• Proficiency in using debugging tools (e.g., Tag Assistant, Pixel Helper) to verify and troubleshoot tags.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Experience working in cross-functional teams and communicating technical concepts to non-technical stakeholders.
• Fluent in English, with excellent written and verbal communication skills.

Preferred Qualifications:

• Experience in an agency setting managing multiple client accounts.
• Familiarity with attribution modeling and advanced data analytics techniques.
• Understanding of eCommerce platforms and CRM integrations for holistic tracking.

What we offer:

• Stable employment and salary;
• Opportunity to work remotely or stationary in a Warsaw office located right next to the Politechnika metro station;
• Friendly working atmosphere in a close-knit team and no dress code.

Recruitment process:

1. Video call.
2. Video call or meeting in the office.

At Rhapsody, we’re looking for genuinely decent people who are honest and empathetic. Our commitment is to provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation.

We would like to thank all candidates for their interest in working at Rhapsody. Due to the large number of applications, we will only be able to contact selected individuals.

Thank you for your understanding.

We will not accept unsolicited CVs or approaches via recruitment agencies.