Digital Marketing Analyst

Rhapsody is a dynamic and innovative company focused on delivering exceptional digital content that fuels the growth of businesses. Our mission is to create compelling stories that resonate with audiences and drive engagement. At the heart of our strategy is a robust content framework that powers the marketing funnel with insightful blog articles, engaging videos, captivating graphics, and interactive multimedia.

The Role:

We are seeking a highly analytical and detail-oriented Digital Marketing Analyst to help drive data-driven decision-making and optimize marketing performance. This role requires expert knowledge of Google BigQuery, GA4, and preferably GA360, with a strong understanding of acquisition strategies and a track record of preparing insightful reporting. The ideal candidate will have experience with Tableau, working knowledge of SEO and SEM best practices, and exceptional communication skills to translate complex data into actionable insights for stakeholders.  Additionally, this role involves close and ongoing collaboration with our team in the United States, ensuring seamless integration of tracking strategies across global campaigns. Flexible working hours can be occasionally required to align with different time zones and project needs.

Key Responsibilities:

Data Analysis & Reporting:

• Analyze and interpret digital marketing performance metrics across various acquisition channels (e.g., paid media, organic, email).
• Use tools such as Google BigQuery, GA4, and Tableau to prepare and present detailed, visually engaging reports.

Marketing Performance Optimization:

• Identify trends, anomalies, and opportunities to optimize campaigns for acquisition, engagement, and conversions.
• Provide actionable recommendations to improve ROI and inform strategy across digital marketing channels.

Collaboration with Marketing Teams:

• Partner with SEO, SEM, Paid Media, and Content teams to align data insights with channel strategies.
• Ensure best practices are implemented and supported by data to achieve marketing goals.

Tracking and Implementation:

• Ensure accurate tracking across platforms by working with the Tracking and Analytics Specialist or development team to maintain proper tagging and data collection.
• Troubleshoot and resolve discrepancies in marketing data to maintain accuracy and consistency.

SEO & SEM Insights:

• Analyze search performance and trends, supporting SEO and SEM strategies with relevant insights.
• Use analytics to guide improvements in keyword performance, audience segmentation, and campaign targeting.

Communication & Stakeholder Reporting:

• Translate complex data into clear, actionable insights tailored to diverse stakeholders, including marketers, leadership, and clients.
• Prepare regular and ad-hoc reporting to showcase marketing performance and ROI.

Required Qualifications:

• Expert-level proficiency with Google BigQuery, GA4, and data visualization tools (e.g., Tableau).
• Strong understanding of GA360 (preferred).
• 3+ years of experience in digital marketing analysis, data analytics, or a similar role.
• Knowledge of acquisition strategies across paid and organic channels, with a focus on ROI and performance metrics.
• Working knowledge of SEO and SEM best practices.
• Proficiency in Microsoft Excel and Google Sheets for data manipulation and reporting.
• Exceptional communication skills, with the ability to present complex data insights to both technical and non-technical audiences.
• Fluent in English, with excellent written and verbal communication skills.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Experience with SQL for data querying.
• Familiarity with additional marketing tools, such as Google Ads, Google Search Console, Tableau, or Looker Studio.
• Proven track record of creating dashboards or custom reports tailored to diverse stakeholders.
• Experience working in cross-functional teams with marketers, developers, and analysts.

Key Attributes:

• Analytical & Detail-Oriented: Obsessed with accuracy, ensuring that data is clean, consistent, and actionable.
• Strategic Thinker: Able to connect the dots between data points and marketing strategies to identify opportunities for growth.
• Excellent Communicator: Comfortable translating complex analytics into simple, actionable takeaways for diverse stakeholders.
• Problem Solver: Adept at troubleshooting tracking, data discrepancies, and marketing performance challenges.

What we offer:

• Stable employment and salary;
• Opportunity to work remotely or stationary in a Warsaw office located right next to the Politechnika metro station;
• Friendly working atmosphere in a close-knit team and no dress code.

Recruitment process:

1. Video call.
2. Video call or meeting in the office.

At Rhapsody, we’re looking for genuinely decent people who are honest and empathetic. Our commitment is to provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation.

We would like to thank all candidates for their interest in working at Rhapsody. Due to the large number of applications, we will only be able to contact selected individuals.

Thank you for your understanding.

We will not accept unsolicited CVs or approaches via recruitment agencies.