Head of Brand Marketing (Incogni)

We’re looking for a Head of Brand to take our top-of-funnel growth and storytelling to the next level. This is not just a creative role — it’s about building a brand that drives measurable business impact in a subscription model. You’ll own our voice in the market, the way customers perceive us, and how our story connects across every channel.

If you want to:

• Shape our narrative - own our brand messaging, positioning, and storytelling, ensuring consistency across campaigns, PR, and customer communications;

• Run bold campaigns - lead large-scale brand marketing campaigns (TV, OOH, radio, co-marketing) with a focus on both creativity and measurable ROAS;

• Drive awareness and trust - manage PR and external communications, positioning us as a trusted leader in privacy and security;

• Build our community - oversee social media strategy and online communities, creating meaningful engagement with our users;

• Measure what matters - tie brand initiatives to performance and revenue impact, not just awareness.

  
  

And you can check off:

• Proven experience growing a digital product / e-commerce orsubscription or SaaS B2C brand with measurable business results;

• A track record of running offline marketing campaigns (TV, OOH, sponsorships, brand activations);

• Strong skills in messaging, positioning, and storytelling - turning complex ideas into clear, compelling narratives;

• Nice to have: experience managing PR, social media, and community channels;

• A performance mindset: you love data as much as creativity and can show how brand translates into billings;

• Bring strong leadership skills to the table and know how to hire, grow, and manage top-tier talent to deliver world-class results;

• Proven experience managing and scaling brand presence across multiple international markets.

  
  

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts with a physical coach and sports card to health insurance and regular mental health checks;

• Tools of your choice: choose the technical equipment and tools you need to do your best work;

• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;

• Convenient commuting: traveling from point A to point B in a city like Warsaw is quite a journey! That’s why we compensate your public transport costs;

• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

• Premium Surfshark accounts: for you, your family, and friends!