02. Head of Connect Team

About SYLVIA

SYLVIA, previously known as Sylwia Romaniuk Couture, is a pioneering fashion and spiritual lifestyle brand dedicated to inspiring and enriching lives through luxurious fashion, unique experiences, and a profound connection with nature's beauty. 

Our mission is to redefine spirituality in modern life, offering products and experiences that reflect a deep love for the world and people. We prioritize the well-being and growth of our team, customers, and shareholders, fostering a culture of support, respect, and empowerment.

At SYLVIA, we believe in the power of community and collaboration. Our core values—Caring, Sharing, and Daring—guide everything we do. We care for our people first, share knowledge and resources to achieve collective success, and dare to explore uncharted territories to create transformative solutions.

Our diverse touch points include a sophisticated online store, a beautiful showroom, and immersive experiences at our crystal cafe and future stores. We are dedicated to maintaining excellence and continuous improvement, ensuring that SYLVIA remains a place where talented individuals can thrive and create the best work of their lives.

Join us at SYLVIA, where we combine artistry, spirituality, and innovation to inspire and uplift, making a positive impact on the world.

About the Role

Join SYLVIA as the Head of Content Marketing and become a pivotal part of our journey towards transforming potential interest into active engagement and conversion through compelling content and storytelling. This role is at the heart of our marketing operations, where you will lead a dynamic team tasked with creating engaging content that deepens customer relationships and enhances our brand narrative. As a leader, you will bridge the gap between our brand's story and the tangible actions that lead customers toward making a purchase.

What You'll Do

• Content Creation: Lead the development of high-quality, engaging content that aligns with SYLVIA’s brand values and marketing goals. This includes blog posts, articles, social media content, and multimedia content.
• Storytelling: Craft and refine the brand narrative to ensure it resonates with our target audience and effectively communicates our mission, vision, and values.
• Content Publishing: Oversee the content publishing process to ensure timely and consistent delivery across all platforms, maintaining a cohesive brand voice.
• Content Calendar Management: Develop and manage a content calendar that aligns with marketing campaigns and key business objectives.
• Cross-Functional Collaboration: Work closely with other team leads to align content strategies across platforms, ensuring a cohesive user experience that nurtures leads effectively.
• Performance Metrics: Monitor and analyze key performance indicators such as engagement rates, content reach, and conversion rates to continuously improve strategy and execution.

Qualifications

• Experience: Minimum of 5 years in content marketing, with a proven track record in a leadership role managing content creation and storytelling.
• Leadership Skills: Strong leadership capabilities with the ability to inspire, manage, and mentor a team towards achieving exceptional performance standards.
• Technical Proficiency: Expertise in managing CMS, content creation tools, and analytics platforms. Familiarity with storytelling techniques to enhance brand narrative.
• Strategic Thinking: Ability to think strategically and creatively to develop innovative approaches to engage customers and improve their journey from awareness to purchase.
• Communication Skills: Excellent communication skills, both verbal and written, with the ability to craft clear, persuasive, and detailed marketing messages.
• Adaptability: Comfortable working in a fast-paced, evolving environment where you are encouraged to propose and implement changes quickly.
• Passion for Storytelling: A genuine enthusiasm for creating compelling content and enhancing the customer journey through effective storytelling.

Why Join Us?

This role is crucial for anyone passionate about directly influencing customer relationships and business outcomes through content creation and storytelling. At SYLVIA, you will have the opportunity to shape the strategies that drive customer engagement and conversion, supported by a visionary team that values innovation, commitment, and detailed execution.

Apply now and lead the way in transforming potential customer interest into actual sales, helping SYLVIA grow and succeed in the competitive market.