Manager Generics Brand Strategy & Planning

The opportunity

The Manager of Gx (Generic medicines) Brand Strategy & Planning will support Teva Europe’s generic medicine Marketing Hub activities, by coordinating key brand strategy for generic medicine and planning processes for market execution. The role will assist in the development of brand activation plans, help prepare for upcoming Gx launches, and ensure consistent application of frameworks and tools. Working closely with the Regional Generic medicines Lead and cross-functional teams, the role supports the implementation of brand plans, facilitates alignment across stakeholders, and helps track performance against key milestones.

By gathering insights, coordinating cross-functional inputs, and championing best practices, the role ensures that generic medicines brands are positioned effectively, consistently, and in line with Teva’s overall strategy.

How you’ll spend your day

• Support the European Regional Generic medicines Lead to define brand strategy scope, plan with associated tactics, product priorities, and market archetypes (e.g., physician-driven vs. tender-only)

• Assist in organizing market archetype sessions with European stakeholders, ensuring local teams align on tailored strategic approaches

• Analyze primary and secondary market research and competitor insights, support in consolidating them into strategy guidance packs and templates for local market use

• Manage distribution and usage of brand plan templates and governance standards, ensuring consistent adoption across markets

• Collaborate with cross-functional teams (Access, Medical, Regulatory, Commercial) to support robust brand plan development

• Support efficient execution of marketing tactics and brand activation plans, collaborating with markets on deployment

• Assist with launch planning and readiness activities, including KPI tracking and post-launch impact analysis  in coordination with regional Portfolio teams

• Work closely with CommOps and I&A hubs on developing, tracking and measurement of marketing tactics

• Working closely with Hub lead on Gx marketing community of practice meetings to share learnings and best practices across EU markets

• Support the consolidation of market brand plans into a regional overview for visibility and leadership decision-making (without authoring local plans) and collaborate with country Gx marketing teams as needed

• Monitor and report on the impact of KPIs related to brand and marketing activities, reporting back to markets and regional teams

• Coordinate with external partners and vendors involved in tender and pricing processes, ensuring alignment with Hub governance and standards

Your experience and qualifications

• Bachelor’s degree in Life Sciences, Business, Marketing, or related field; Master’s preferred

• 3+ years of experience in pharmaceutical marketing, with strong exposure to generic medicines

• Strong knowledge of payer, provider, and competitive dynamics shaping the generic medicine landscape

• Proven ability to translate complex insights into clear brand strategy and actionable guidance for markets

• Strong managerial experience and influencing skills in matrix environments, with ability to guide senior cross-functional stakeholders

• Demonstrated cross-functional collaboration (Access, Medical, Regulatory, Commercial, Finance)

• Familiarity with Medical/Legal/Regulatory (MLR) review processes and compliance requirements

• Excellent communication and presentation skills, able to shape compelling brand narratives

• Fluent in English; additional European languages a plus

Willingness to be based in Poland with travel as required across Europe (10–20%)

Enjoy a more rewarding choice

• A supportive, ambitious team with a strong collaborative spirit

• Competitive compensation paired with a motivating bonus program

• A comprehensive benefits package: private medical care, voluntary life insurance, and a Multisport card

• Employee recognition and reward programs

• Additional support through the employee social benefits fund

• Real opportunities for growth within the company

• A high-standard, professional organizational culture

Make a difference with Teva Pharmaceuticals

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Pre-employment verification

All job offers at Teva Poland are preceded by pre-screening candidates. In the case of all candidates who have passed to the final stage of recruitment, verification of the data provided in the recruitment process will be carried out, if deemed necessary. More detailed information will be provided to candidates prior to the verification process.