Content Marketing Specialist

About your team

At HelpDesk, we craft a modern ticketing system designed to help businesses efficiently manage email communications, automate tedious tasks, and maintain strong customer relationships.

We are constantly pushing the boundaries of what HelpDesk can achieve and our roadmap stands by it. Our team is at the forefront of incorporating AI-driven features, including smart reply suggestions and the automated identification of similar tickets, to enhance user experience.

You’ll be collaborating daily with Zuza and Weronika, our marketing multitaskers who juggle countless interesting things, including content. You’ll also be teaming up with Aleksander, our Designer, and Patrycja, our Web Developer. And leading the charge is Karolina, who keeps everything running smoothly.

Role & Responsibilities

• Write clear and concise briefs for freelancers based on keyword research and review their work; 
• Write longer, high-priority blog posts for the HelpDesk blog;
• Create various content formats, including simple graphics, infographics, and videos;
• Optimize existing articles, including blog posts and programmatic pages, to improve SEO and engagement;
• Proofread programmatic pages to ensure quality and consistency;
• Execute outreach strategies to build backlinks and strengthen HelpDesk’s online presence.

You may be a good fit for this role if you

• Have at least 2 years of experience in content marketing or a similar role;
• Understand the fundamentals of SEO and are eager to deepen your knowledge;
• Feel comfortable creating simple graphics using tools like Canva;
• Are excited about working at a product-focused company and bring experience in product marketing;
• Have familiarity with tools like SurferSEO, GA4, or Ahrefs (nice to have, but not required);
• Take full ownership of your tasks, thrive in independent work, and have a strong sense of responsibility for your projects;
• Are proactive in suggesting new ideas, innovating in marketing, and continually improving your skills.

The way we work

We have implemented a hybrid workplace, in which our team in Wrocław and nearby (up to 50 km), follows a 3/2 model: three days in the office to foster creativity, teamwork, and social interaction, and two days working from home.

If you’re based outside of Wrocław, you'll work in the office for three days each month to maintain valuable face-to-face connections, while continuing to contribute significantly to product development remotely.