Senior Paid Media Specialist

About this role

We’re hiring a senior paid media specialist to own and scale paid acquisition across Google, Meta, LinkedIn, and selected external networks — with a single objective: consistent trial and pipeline growth in the US market.

Join if you’re analytical, self-directed, and comfortable being held accountable for direct outcomes. You’ll operate inside a fast-moving First Impression Experience team and leverage the reach of our product ecosystem — Text App, LiveChat, HelpDesk, ChatBot — to turn paid visibility into trials, trials into QLs, and QLs into revenue.

What you’ll do

• Own the paid acquisition engine end-to-end: planning, execution, optimization, scaling.

• Architect a clean, scalable campaign structure aligned with trial/QL goals.

• Manage pacing, forecasting, and budget efficiency with clear guardrails.

• Run funnel experiments.

• Partner with Content, Video, Design, and Marketing Automation to improve conversion across the journey.

• Maintain tracking hygiene (GA4, BigQuery, GTM, UTMs) and enhance attribution quality.

• Deliver clear, actionable insights — what happened, why, and what we change next.

What good looks like (first 90 days)

• Deliver a paid acquisition strategy tied to trial → QL → pipeline targets.

• Restructure Google/Meta/LinkedIn campaigns for clarity, scale, and profitability.

• Baseline CAC and conversion metrics; establish a weekly optimization rhythm.

• Ship creative, audience, and landing page tests with measurable improvements.

• Launch reporting that informs decisions — not dashboards with noise.

Required experience

• 4–6+ years running high-ownership paid acquisition for B2B SaaS.

• Strong proficiency in Google Ads (Search/PMAX), Meta Ads, and LinkedIn Ads.

• Demonstrated ability to reduce CAC and scale profitable channels.

• Strong analytical capabilities: diagnosing issues, proposing fixes, and acting fast.

• Practical experience with GA4, Looker/Tableau, UTMs, and conversion tracking.

• Comfortable working cross-functionally.

• Ownership mindset — you take responsibility for outcomes, not tasks.

Skills and traits we value

• Structured thinking and crisp communication.

• Speed with discipline — you test fast, but with a clear hypothesis.

• Curiosity about new ad formats, AI-driven bidding, and emerging channels.

• High accountability and clarity in reporting.

Tools you’ll likely use

• Google Ads, Meta Ads, LinkedIn Campaign Manager

• GA4, BigQuery, Looker/Tableau

• GTM, keyword tools, creative testing frameworks

• LP optimization tools (Clarity)

Success metrics

• QL + trials

• CAC on paid channels

How we work

We’re a hybrid team – remote when it makes sense, onsite when it matters most.

Once per quarter, your whole team spends 5 working days together at our Wrocław office – a time for focused execution, unblocking work, and driving key outcomes.

Our office is open year-round – drop by anytime.

Benefits

We don’t want you to worry about all the basic benefits - like a Multisport card, private health care, or a home office equipment budget.

What we really want you to feel and what we believe in is that the real benefits come from the culture we’ve built.

With a hybrid work model, unlimited paid days off and sick days policy, an environment focused on outcomes instead of worked hours, and people dedicated to their work, you’ll find a workplace where you can thrive.

And here’s the icing on the cake: you’ll have the opportunity to work with the makers behind all Text products: LiveChat, ChatBot, HelpDesk, KnowledgeBase, OpenWidget.