Brand Communication Strategist

We’re a well-knit digital design studio working with products, brands and (no-)code. Founders come to us because we help them define, build, and scale their MVPs. Brand isn’t the last layer here - it’s how the product earns attention in the first place. You’ll work closely with founders to shape how their product shows up in the world: what it says, how it sounds, and why anyone should care.

You’re free to do the job your way, but the team is there for you. Doesn’t matter if you’re just in a pickle or need a real talk about your career – there are always folks happy to give you a hand.

And hey, we’re not here to point the finger at what to do. If you see something we can improve or know how to reach our goals, do it and get your cred.

If you’ve ever rewritten the same headline 17 times just to make it feel right, you’ll fit right in.

The team is already asking about you. Don't make them wait, apply!

Your day-to-day

• Craft strategy and brand messaging (positioning, value props, tone of voice, etc.)

• Feel comfortable in fast processes: think days, not weeks

• Use AI daily to iterate quicker, but stay critical and keep human judgment front and center

• Turn messy founder thoughts into sharp, clear narratives

• Write and refine catchy and functional taglines, claims, and copy

• Collaborate closely with brand designers to bring strategy to life

• Run (or co-run) workshops with clients to define direction

• Present your work to clients and share knowledge with your team

• Balance strategic thinking with hands-on writing

• Help with internal needs: write case studies and SM content

• Push back when something doesn’t make sense (nicely, but firmly)

It's a match if you're like this

• You have experience in copywriting and communication strategy

• You are fluent in both English and Polish

• Experienced in branding or working in a creative team

• You’re comfortable incorporating AI tools into your workflow

• You think in messages for the right audience, not just words

• You’re comfortable talking to founders and challenging their thinking

• You write in clear, human language (no buzzword soup)

• You care about structure as much as creativity

• You’re proactive - you don’t wait for perfect briefs

• You have a portfolio that shows real thinking, not just nice copy

• Ready to work in EU time zones, with occasional calls in the evening with our American folks (ET/PT)

What you get

• Work wherever & whenever you want (but bonus points for being relatively close to our HQ)

• Unlimited budget for growth

• Unlimited hardware & software budget

• Paid time off and sick leave

• No overtime (but paid double if you volunteer)

• Dinners, retreats, and workations

• Workmile cafeteria plan

The process

1. You first

Hit that big Apply button and tell us about yourself.

2. Vibe check

Let’s jump on a call, so we can both figure out whether it’s a fit.

3. Show off

We’ll ask you to do a little task so we can see your wizardry.

4. Join the team

One last interview to talk details and that’s it, you’re on board!

Find out more at tonik.com