Head of e-Commerce Market Growth

Marketing

Head of e-Commerce Market Growth

Marketing
Racławicka 2-4, Wrocław

Trans.eu Group S.A.

Pełny etat
B2B, UoP
Manager / C-level
Praca hybrydowa

Opis stanowiska

Who are we looking for:

We are looking for a creative leader with high analytical skills who will approach brand differentiation with passion. The ideal candidate is a person with a strategic vision who can effectively manage a team based on goals and is committed to implementing innovations that support platform growth.

The role & the team:

You will lead a marketing team consisting of campaign, performance, and data specialists, focusing on scaling the product in a subscription model. Your main goal is to optimize the B2B sales funnel and implement modern AI and automation tools to increase process efficiency. On a daily basis, you will work closely with the sales department to jointly achieve ambitious business goals and build value for our clients.

What will you do:

  • develop and implement comprehensive growth (performance) strategies and build a long-term brand vision.

  • manage a cross-functional marketing team, coordinating activities in the areas of campaigns, performance, and data analytics.

  • constantly monitor and optimize the customer acquisition cost (CAC) and strive to maximize their lifetime value (LTV).

  • identify areas for optimization and implement modern tools based on artificial intelligence and marketing automation.

  • cooperate closely with the sales department to generate quality leads and support the achievement of revenue goals.

  • analyze key performance indicators (KPIs) and make decisions regarding campaign optimization based on them.

Required skills:

  • Experience: in-depth experience in e-commerce marketing (subscription/mass market model), practice in running advanced performance campaigns (SEO, SEM, social, affiliation), and experience in managing marketing teams and the B2B sales funnel.

  • Language: Polish, English.

  • Tool Pro: advanced knowledge of performance marketing tools, analytical systems for managing data and KPIs, and knowledge of trends and tools in the field of AI and marketing automation.

  • Soft skills: high creativity, strong analytical skills, strategic thinking, excellent leadership skills, and team management by objectives.

    Bonus points for:

  • experience in the TSL industry (transport, shipping, logistics).

What your future teammates love the most:

  • Private LuxMed healthcare, free preventive check-ups, spine-relieving massages.

  • Budget for remote workstation equipment and gift vouchers.

  • On-site buffet breakfasts prepared fresh daily.

  • Team-building and family trips to a private lakeside resort.

  • Subsidy for a Multisport card.

About us:

We are at the heart of the digital revolution in transportation. Since 2004, we’ve been building one of the largest logistics platforms in Europe, bringing together carriers, forwarders, and shippers in one place. We automate processes, enhance transaction security, and make transport more efficient.

We’re an international tech company operating in 13 countries, and we’re just getting started. We develop cutting-edge digital solutions for transport, freight forwarding, and logistics, powered by the expertise of top developers, customer experience specialists, machine learning engineers, and AI experts. If you’re looking to shape the future of transport technology – this is the place for you!

At Trans.eu, we believe in Smart & Fair Logistics – a more efficient and transparent industry. That’s why we’ve expanded our capital group, building a network of specialized companies that help us drive this mission forward.

Learn more about our Dragon Culture

Wymagane umiejętności

performance campaigns

mass marketing

e-commerce marketing

B2B sales funnel

Znajomość języków

Polski: C2

Angielski: C2

Lokalizacja biura

Head of e-Commerce Market Growth

Podsumowanie oferty

Head of e-Commerce Market Growth

Racławicka 2-4, Wrocław
Trans.eu Group S.A.
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