Senior Meta Ads Specialist

About Wakacje.pl

We are an organization that has been fulfilling the travel dreams of Poles for 25 years. Wakacje.pl is the largest e-commerce platform in Poland and a network of travel agencies offering a wide range of travel products. Since 2015, we have been part of Wirtualna Polska Holding – the largest Polish group of media and e-commerce companies. At Wakacje.pl, we offer thousands of domestic and international trips, as well as travel insurance, airport parking, and holiday vouchers. We constantly expand our offer to best meet our customers' needs. If you approach life with #ENERGY, value #HONESTY AND OPENNESS, focus on #CUSTOMER UNDERSTANDING and #COLLABORATION at work, carry out your tasks with high #EFFICIENCY and #RESPONSIBILITY, and want to play a key role in making us #INNOVATIVE – join us!

About us:We are an 8-person PPC team operating in an international CEE environment - Poland, Czechia, Hungary and Slovakia - within the travel industry. Every day, our decisions shape business growth and support the promotion of attractive offers across the entire region.

We take on ambitious projects, experiment with new solutions, and manage large budgets, ensuring that our activities reach the right audiences and deliver measurable results.

We are looking for someone who enjoys challenges, works independently, approaches projects with full commitment, and at the same time values teamwork. With us, you’ll see how your decisions influence performance and the direction of travel offers across the region.

Key responsibilities:

• Optimising campaigns in Meta Ads, Google Ads, Bing and other platforms,

• Developing and testing hooks and creatives in collaboration with the content team,

• Preparing reports and analysing results and data,

• Closely cooperating with the analytics and content teams to jointly improve campaign performance.

Requirements:

• At least 4 years of experience running digital campaigns preferably with strong experience in Meta Ads,

• Very good knowledge of Meta Ads, Google Ads and analytical tools, including Google Analytics 4 (GA4),

• Experience working with creatives and hooks for Meta Ads, along with the ability to test and evaluate their performance,

• Practical experience in running A/B tests and analysing results using statistical methods,

• Knowledge of Google Tag Manager and the ability to integrate analytical tools to support marketing optimisation,

• Strong proficiency in Looker Studio, enabling you to create clear and valuable reports and visualisations,

• Advanced Excel skills enabling accurate and efficient data analysis,

• Very good command of the Polish language,

• English at B1+ level, enabling you to work with documentation and participate in international meetings.

Nice to have:

• Knowledge of tools such as Microsoft Ads, TikTok, Criteo and DV360,

• Experience in running app campaigns,

• Familiarity with AppsFlyer and Firebase.

What do we offer:

Workplace safety and comfort:

• Employment based on an employment contract or B2B,

• Full support during the onboarding period,

• A hybrid work model, including two days per week in the office in Gdańsk or Warsaw, depending on your location.

Business agency and agility:

• Real influence on business decisions, the ability to take initiatives and implement your ideas.

Development within the organization:

• Participation in trainings and conferences that enhance professional skills, 

• Individual Development Plan

• The opportunity to work in an international CEE environment, providing knowledge exchange, exposure to diverse markets, and a real impact on projects carried out across several countries, including campaigns run with large budgets. 

All-inclusive for Employees:

• A benefits package that you can use according to your preferences – Lux Med medical care, Health and Life Insurance (PZU and Warta), Multisport card, shopping and lunch vouchers, and many other cafeteria offers available on the Worksmile platform,

• Study Tour – trips abroad to explore our product offerings (destination tours and hotel audits),

• A training and webinar package supporting professional and personal development,

• Discounts on our products for employees and their families,

• Employee Referral Program – we pay up to 10,000 PLN for a referral, depending on the position the referred person will take,

• Work in the modern Alchemia office complex – Neon building, 100 meters from the Gdańsk Przymorze-Uniwersytet SKM station or in the modern Wirtualna Polska office complex,

• Teambuilding events for the start and end of the tourist season – check them out: Instagram, LinkedIn, Tiktok, Facebook,

• Mini events, delicious coffee, and on Mondays, hot chocolate,

• Casual dress code.

Ready to join the team with a #travelmindset? We’re waiting for you!