Media Manager

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

Responsibilities

• Lead global offline media strategy and adapt it to regional market needs in partnership with local teams.

• Manage global and local media agencies including selection, contracts, execution, and performance oversight.

• Approve and optimize media plans across TV, OOH, and radio, ensuring efficient budget use and strong ROI.

• Oversee global and regional budgets and ensure cost‑efficient allocation across offline channels.

• Analyze offline campaign performance, apply global measurement standards, and deliver clear insights to senior leadership.

• Collaborate cross‑functionally with content, creative, performance, and PR teams to maintain consistent brand messaging.

• Drive innovation by monitoring trends, testing new channels and formats, and supporting RFPs and benchmarking processes.

Requirements

• Experience in offline media strategy in an international or multi‑market environment.

• Strong agency management skills across global and local partners.

• Expertise in TV, OOH, and radio including planning and measurement.

• Analytical mindset with ability to interpret data and optimize performance.

• Budget management experience focused on efficiency and ROI.

• Excellent cross‑functional communication and stakeholder coordination.

• Up‑to‑date knowledge of media trends and offline innovations.

• Fluent English; additional languages are a plus.

• Proactive, organized, and detail‑oriented with strong ownership.

What we offer

• Impact on global media strategy across multiple regions.

• Collaboration with top agencies and international marketing teams.

• High ownership and visibility in strategic decision‑making.

• Space for innovation and testing new offline media approaches.

• Professional growth opportunities through training and industry exposure.

• Supportive, cross‑functional culture focused on knowledge sharing and collaboration.