CRM & Marketing Automation Expert

ZEN.COM is a smart financial app designed for your everyday life - at home and on the go. We make payments, online shopping, and personal finance management fast, secure, and effortless. With ZEN, you can enjoy cashback on purchases, full control over your spending, and peace of mind thanks to purchase protection. A built-in multi-currency account lets you spend abroad or shop internationally with great exchange rates and no hidden fees.

We are looking for a CRM & Marketing Automation Expert. This is a key operational role within the Retention & Engagement team, working in close collaboration with the Head of the function and playing a critical part in shaping the CRM roadmap, driving experimentation, and improving user retention. 

Requirements

• 5+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation in B2C environments (fintech, SaaS, subscription apps)
• Strong working knowledge of at least one marketing automation platform (e.g. Iterable, Salesforce Customer.io, Intercom)
• Proven ability to plan, build, and optimize automated campaigns across lifecycle stages and communication channels
• Experience with key messaging formats and systems: email (HTML/templates), mobile push, in-app modals/tooltips, SMS Solid understanding of CRM performance metrics: open rates, CTR, conversion, retention, reactivation
• Experience using analytics tools
• Strong organizational skills and ability to work in an iterative, fast-paced environment
• Good command of Polish and English - internal communication and documentation are in English

Responsibilities

• Build and manage multi-channel CRM campaigns (email, push, in-app, SMS) using tools like Iterable, Customer.io, Salesforce MC, or similar platforms
• Design and optimize automated lifecycle journeys based on real-time behavioral triggers and user segments – including onboarding, engagement, win-back, and upgrade (freemium → premium) flows
• Own configuration and management of event-based logic, triggers, delays, filters, and dynamic content in the automation platform
• Execute customer segmentation strategies based on behavior, lifecycle stage, transactional activity, and engagement patterns
• Launch and manage A/B tests across messaging, delivery timing, user paths, and templates; report on performance and learnings
• Collaborate with Product, Data, and UX teams to align CRM efforts with product experience and customer journeys
• Ensure data accuracy and compliance with privacy policies (GDPR) and support CRM data tagging standards
• Contribute to lifecycle roadmap planning and experimentation backlog with the Head of Retention & Engagement

What we offer

•      Opportunity to work in a rapidly growing FinTech company with a global reach
•       Work in an international environment with industry experts
•       Real impact on financial product development and regulatory strategy
•       Flexible work model – remote or hybrid, depending on preference

Interested? Let’s talk! Apply now or reach out directly if you’d like to learn more.