Team Leader, Merchant Marketing

Your main responsibilities:

• Taking full ownership of new Selling partner’s KPIs within the Marketing business area

• Leading the development, implementation, and execution of the B2B marketing strategy across Allegro’s markets (PL, CZ, SK, HU)

• Managing SEO and SEM initiatives, ensuring effective coordination and measurable performance

• Managing display advertising campaigns in close cooperation with external agencies and partners

• Defining the content marketing strategy and execution – defining key topics, developing content calendars, and overseeing collaboration with internal and external partners

• Overseeing company websites – analyzing performance data, tracking KPIs, and implementing optimization initiatives

• Driving PR activities in collaboration with the corporate PR team

• Providing marketing support for partner-driven campaigns and joint initiatives

• Monitoring and analyzing KPIs across marketing channels, preparing performance reports, and recommending actionable insights

• Leading cross-functional projects in collaboration with other Teams in the Marketing area, Sales, UX, Technology, Customer Service as well as PR

• Managing and optimizing the marketing budget, ensuring effective resource allocation

• Leading a team of 8 marketing professionals

This is the right job for you if:

• Have experience in marketing in the Polish and international markets

• Have solid experience in managing PPC campaigns, creating creative materials based on the analysis of customer needs and market trends (i.e. creating claims, key visuals, etc. in cooperation with a creative agency)

• Are familiar with tools such as Google Ads, Google Analytics

• Have very strong analytical skills, the ability to analyze activities and draw conclusions, and experience working with KPIs

• Have experience in project management

• Are capable of managing a budget effectively

• Have at least 3 years of experience in team management and 6-7 years in marketing area 

• Have well-developed communication skills and experience in cooperating with internal partners and external agencies

• Are proficient in Polish and English

• Are proactive, suggest new solutions, and are comfortable implementing improvements

• Experience in the e-commerce or technology industry is a plus

What we offer:

• Flexible working hours in an office first model (4/1) that depend on you and your team. Starting later or finishing earlier? No problem! Work hours keep pace with our lifestyles and can start between 7 a.m. and 10. a.m.

• Well-located offices (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)

• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)

• English classes that we pay for related to the specific nature of your job

• Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise

• Training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)