Content Marketing Specialist

A bit about what you will do:

Within BR-AG, you will get the opportunity to work with the Marketing Manager on creating engaging content for our initiatives. We are internationally present, with many projects in RegTech and SupTech, and two data platforms available to the market. Omnichannel marketing sounds interesting? We want our content to be present not just on our website or blog, but through publications with our partners, thought leadership and many others.

We have a graphic designer on board for you to collaborate with – it’s about the idea and execution, not about doing visuals and videos all by yourself. Collaboration is the key to great content!

As a data-driven company, we want our marketing journey to be data-driven as well. Do you have an analytical mindset? Perfect!

Your responsibilities:

• Creating educational content in various formats (e.g. blog posts, whitepapers, webinars, social media posts, emails, infographics, podcasts) together with the Marketing Manager
• Managing content, posts and our LinkedIn profile
• Developing a content calendar together with the Marketing Manager and measuring our content success through Google Analytics, Semrush and Google Search Console
• Working on lead generation tactics to develop new content assets to support growth of inbound leads together with the Marketing Manager and Sales and Marketing Director
• Keeping a close eye on content trends and how we can refine our content to respond to them
• Assisting with content promotion activities, such as content created in cooperation through our Partnerships and third-party content channels
• Assisting the team in everyday marketing activities

What are the requirements?

• Excellent English skills
• 2+ years of experience in working for in a B2B environment
• 2+ years of experience in writing content, preferably SEO- aligned
• Experience working internationally, especially in the EU
• Experience in working with tools such as Google Analytics, Google Search Console and SEO tools

Nice to have:

• Working knowledge of HubSpot CRM and HubSpot CMS (but if you are willing to learn them, that is also great!)
• Experience using Semrush

Benefits:

• Private medical care
• Flexible working time
• Educational supplement
• Bonuses
• English classes