CRM Manager

Would you like to work in an open and trusting working atmosphere? 

Is a personal growth important for You? 

 It is excellent! In Cocolita we put People first!  

We want to make the commitment of individuals visible and promote it.  

Cocolita.pl is an e-commerce company, that is a part of Burda International group, one of the largest international media-tech companies, which operates in 17 countries. In Poland, for over 30 years we have been passionately developing the media market, meeting the constantly changing technological and content expectations of recipients of all ages. Every month, we reach over 23 million people with the unique content we create. 

Cocolita.pl is one of the leading e-stores in the beauty segment in Poland. We have hundreds of thousands satisfied customers, and an established position and our unconventional marketing activities stand us out from the competitors. Every month, we complete over 60.000 orders, in our offer you can find 15.000 beauty products - including body cosmetics, face and hair care. Our offer includes natural and vegan beauty products, niche brands, as well as products of leading cosmetic concerns, such as L’Oréal, COTY. 

We have a place for You in our Team!  

Currently we are looking for a CRM Manager. 

CRM Manager at Cocolita 

Your responsibilities 

• Lead Cocolita’s CRM strategy and execution: Design and manage CRM activities for all customer segments and product verticals (incl. private label brands), while defining and monitoring KPIs to track their effectiveness; 
• Develop Cocolita’s customer relationship & marketing strategy further (from upselling over cross-selling to reactivation) to improve Customer Lifetime Value; 
• Ensure the most relevant shopping & after-sales experience is provided to Cocolita’s customers based on segmented purchasing behaviour; 
• Analyse the customer journey from a CRM perspective to design a roadmap for sales growth that covers a mix of CRM campaigns and automation; 
• Collaborate closely with the management, buying & merchandising and marketing teams to align on (product) sales strategy and support cross-functional projects; 
• Lead and evaluate A/B testing activities to constantly improve the effectiveness of CRM tactics and refresh best practices; 
• Be responsible for Cocolita’s CRM system operations (update of database etc.) and contribute to marketing messaging (e.g. newsletter copy-writing); 
• Constantly study Cocolita’s competitors, as well as industry trends, to always keep CRM solutions up to date. 

Our requirements 

• 5-7 years of experience in CRM, customer lifecycle marketing, and retention marketing in the e-commerce industry (preferably e-retail of beauty, fashion, and lifestyle products); 
• Sound knowledge of CRM best practices (incl. customer segmentation, campaign management, and marketing automation); 
• Experienced operational user of CRM platforms and marketing automation tools (e.g., Edrone); 
• Data-driven with proven ability to increase user engagement and incremental conversion, retention, and growth by leveraging CRM capabilities; 
• Spirited can-do attitude, motivated, and strong team player; 
• Strong analytical and project management skills; 
• Effective communication (upwards and downwards) and the ability to collaborate across different functions and levels of the organization; 
• Accuracy and precision in achieving objectives and the ability to think in a goal-oriented manner; 
• Sense for trends and new impulses in CRM marketing – preferably combined with a strong interest in beauty, fashion, lifestyle e-commerce; 
• Higher education; with a preferred focus on marketing (CRM) and management, as well as E-commerce; 
• Fluent command of English to enable international business communication within Burda Media network (Cocolita’s parent company). 

What we offer 

• A dynamic and entrepreneurial work atmosphere in a fast-moving e-commerce company; 
• An international team that continuously works on its innovative abilities and uses technology to build new businesses; 
• A culture based on appreciation, honesty and the freedom to develop ideas to contribute to the success of our highly growing business; 
• Flexible working time models tailored to individual needs and living situations (at the beginning at least 2 days a week in the office based in Rzeszow); 
• A continuous learning environment and career development; 
• Competitive compensation, work or B2B contract (if desired).