Digital Marketing Specialist (hybrid)

We're a referral-based boutique software house, highly focused on quality and client relations, serving clients across the US (including Silicon Valley, Austin, and NYC) and maintaining long-term partnerships in the UK and Germany. Our approach treats clients as integral team members, and we prioritize meaningful work for our employees, aligning projects with their aspirations and nurturing a cohesive company culture. Our success metric is our team's happiness. We value work-life balance, supporting employee well-being through initiatives like Start IT and Swiateczna Paczka. For a deeper dive into our story, check out the 'About Us' page.

While referrals have been our primary success driver, we're now exploring organic and PPC lead generation, seeking a skilled marketer to enhance our online presence.

What excites us about the role (and we hope you get hyped, too!):

• Being our only full-time marketing role, you’ll have a lot of ownership and very wide areas of responsibility
• You’ll work with a very senior tech team focused on quality. We’re rating top NPS and advertising our services should be a pleasure
• We’re small and focused on bringing value and work fun - no corporate BS, that’s a promise.

Here’s what you’ll be responsible for at FPWD:

• identifying customer profiles and creating tailored communication strategies
• developing and optimizing lead generation funnels
• managing content marketing, SEO, PPC campaigns, and website conversion rate optimization
• maintaining the website and optimizing landing page conversions
• updating profiles on review platforms like Clutch and TechBechemots
• collaborating with specialists in UX/UI, software development, copywriting, and analytics
• analyzing data from various marketing channels for actionable insights
• working closely with the management team to execute the marketing strategy.

What you need to succeed:

• experience in Digital Marketing in the B2B service industry (experience in a software house will be a significant advantage)
• skills in "performance marketing" - acquiring valuable web traffic and converting it into leads
• the ability to understand the decision-making process of users and tailor marketing content accordingly
• proficiency in marketing and analytical tools (Google Analytics, Piwik, Hotjar, HubSpot, etc.) and advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads).

What you can expect:

• introduction to technologies and project management, so that you represent the company with confidence and know-how
• equipment of your choice
• benefits to support your work-life balance: paid leave on B2B, Multisport, private health care, company offsites and sports events, flexible working hours
• a friendly, collaborative environment that supports your growth (training program, referral scheme, team building budget, team lunches, and Christmas gifts)
• competitive salary on CoE (7-10k PLN gross) or B2B (10-13k PLN net)
• bonus / Commission scheme after 3 months to be discussed individually
• hybrid work with an option to work from the office if you prefer in Bielsko-Biała or Krakow (at least one day per week in the Bielsko office)
• start-up environment experience through ShareTheBoard, our in-house product
• minimal hierarchy or paperwork with maximum impact and ownership
• working in a small 70-person IT Team without a corporate feel or glass ceilings
• working in an all-star, ambitious team, with colleagues like Mateusz, Pawel, Marika, Marcin, Berenika.

Your recruitment process:

1. HR Screen with Aneta or Ela (ca 30’)
2. Marketing interview with Mateusz (ca 60’)
3. Recruitment Task - done at your pace
4. Meeting with our PM/AM team (ca 30’)
5. Meeting with the board (Pawel) - final interview (ca 45’)

Once you’ve completed the process, you can opt for a demo day to ensure a proper culture fit and whether we’re a match for you - we’d invite you to one of our offices and compensate your time for it, of course!

We’d love to have you. No CV? No problem, apply anyway - and contact Aneta or Ela in case of questions.