Inbound Marketing Senior

About role

We are seeking a highly skilled and motivated digital marketing expert to join our team at Nethone, a leading B2B SaaS company. As an Inbound Marketing Expert, you will play a crucial role in developing and driving our marketing automation efforts and optimizing lead-generation activities to fuel the growth of our business. Inbound Marketing Expert will launch and maintain new marketing automation processes at Nethone, therefore an ideal candidate has experience in strategy creation.

If you are a results-driven individual with a passion for marketing automation and lead generation, we would love to hear from you!

Apply now to be part of our team and help us drive our success in the B2B SaaS industry.

What will you be responsible for?

• Develop and execute inbound marketing strategies to generate high-quality leads for our B2B SaaS products
• Optimize marketing automation workflows to streamline lead nurturing, conversion, and customer retention processes focused on the B2B tech industry
• Develop, maintain nurture and scoring programs to move customers across the funnel
• Create and manage data, processes, and strategies in HubSpot, such as: create automated mass email flows (preferably with copy creation); define segmentation of the target audience; run multiple A/B tests in parallel
• Cooperate with RevOps team on maintaining Hubspot x Salesforce integration
• Cooperate with a partnered performance agency on inbound marketing campaigns

What do we expect from you?

• Hands-on experience in HubSpot Marketing & Sales
• Track record in the fields of B2B / tech / international business inbound marketing
• Strong understanding of lead generation strategies and conversion optimization techniques
• Proven results in creation and implementation of marketing automation strategies
• Very good understanding of the marketing, sales and RevOps alignment
• Proficiency in English at B2/C1 level
• Analytical mindset with the ability to interpret data and insights to drive effective marketing strategies
• Creativity in problem-solving and proactive approach
• Detail-oriented with exceptional organizational and project management skills

Working with us means:

• Using cutting-edge technology that sets the trend in the fintech industry
• Working with a passionate and creative team of people ready to go the extra mile
• Being part of a truly international (10+ countries) and inclusive culture with a focus on transparency and flexibility
• Traveling a short distance from concept to implementation
• Finding the sweet spot between quality and efficiency
• Non-stop learning and improving things
• Remote-first culture

Our Benefits:

• Remote-first culture - and truly international team (+10 countries)
• Flexible working hours - Morning birds, night owls, and people working from another continent feel equally comfortable
• Self-development - Cash awards for the quarter's best employees, funding for development materials and training
• Team building - Company-wide meetings in person, budgets of each team for its own integrations, cyclical office integrations
• Health and wellness - Taking care of employees’ mental and physical health. Multisport and health insurance
• English classes - English is our main language of communication and our employees are able to improve their skills by attending free classes