Marketing Generalist

Hi there!

Since 2020, we've journeyed far from a one-person startup to a dynamic global team of 40+. Now, we're searching for a Marketing Generalist to join our Marketing Team and bridge the gap between our tech and the market. 

Intrigued? Keep reading! Here's the lowdown on us:

✅ Oxla is an analytical, distributed database that was designed to handle large amounts of data with ease.

✅ Our unique, simple structure allows 10x faster query execution than the current state-of-the-art solutions (e.g. Snowflake) and data infrastructure cost reduction by up to 70%.

✅ Our solution is perfect for companies processing large amounts of data in industries such as business intelligence, IoT, cybersecurity, ad tech, data science, or AI/ML coaching.

✅ Given that we're a strong team of technical wizards, now seeking an outstanding Marketing Generalist to help us shape innovative marketing strategies for a highly professional and technical B2B product.

Sounds like you? Check out our job listing and explore if it's a perfect match! 🚀

What will you do as a Marketing Generalist at Oxla? 

Online Marketing:

• Develop and implement online marketing campaigns in close collaboration with the Sales and Product teams across various digital platforms targeting the right groups.
• Coordinate inbound marketing efforts. 
• Utilize SEO/SEM strategies to enhance online visibility and drive website traffic.
• Monitor and analyze campaign performance using analytics tools; adjust strategies to optimize results.

Social Media Coordination:

• Create and manage content for social media channels mostly LinkedIn and Twitter (posts, videos, graphics), ensuring consistency with brand messaging.
• Coordinate social media traffic by engaging with the community in comments.
• Develop and execute social media advertising campaigns to increase engagement and follower growth.
• Coordinate content calendar and production process, including collaboration with internal and external content creators.

Event Planning and Communication:

• Plan, organize, and execute online and offline events, such as webinars, international conferences, meetups, hackathons, and product launches.
• Identify industry events, particularly targeted at database and data industries. 
• Coordinate event logistics and administration.
• Collaborate with cross-functional teams to align events with overall company marketing strategies.
• Handle global PR and external communication efforts.

What is a must-have to do the job effectively?

• Around 5 years experience in a similar position, preferably in IT industry and B2B products
• Communicating in English (B2 at least)
• Familiarity with analytical tools, especially Google Analytics 
• Solid understanding of various online marketing channels, email marketing, and content marketing
• Familiarity with social media platforms (especially LinkedIn)
• Strong written and verbal communication skills, with the ability to effectively convey complex concepts and ideas to diverse audiences.
• Ability to work collaboratively with cross-functional teams and external partners to achieve common goals.
• Flexibility to adapt to changing priorities and business needs. 

What will be nice to have that you can bring to the table?

• Previous experience in startup environments 
• Experience with marketing automation platforms and email marketing tools such as HubSpot
• Freedom to choose and implement the marketing tools you consider necessary and relevant 
• Analytical skills to identify trends, and make data-driven decisions
• Understanding of SEO principles and best practices
• Familiarity with project management tools such as Jira

What do we offer?

• Participation in Employee Stock Option Plan (ESOP)
• We are a remote-first company
• 26+ days of paid personal time off
• 100% paid sick leave
• Life insurance
• Private health insurance
• MultiSport
• Once a quarter off-site trips for the whole team
• Home Office bonus for starters