Product Marketing Manager

PeopleForce is the single HR platform that helps SME companies manage the entire employee experience. Loved by Tech companies.

We are passionate about revolutionizing the way companies manage their employee experience. Our platform is designed to be a centralized hub for all your HR needs, streamlining and optimizing every aspect of the employee lifecycle.

We build a high-performance culture in teams around the world, starting from our own. So if you're passionate about working in a dynamic, fast-growing SaaS company with ambitious goals and opportunities, join us, and let’s drive HR Tech together!

Now we’re looking for a self-motivated and experienced Senior Product Marketing Manager to support the PeopleForce suite of products. You’ll develop deep expertise in our ICPs and target personas – understanding their key use cases and pain points – to equip the GTM team with messaging and materials that will enable us to successfully sell our solution.

Key responsibilities:

• Conduct market/competitive research, gather sales feedback, and interview customers to develop a deep understanding of our buyers. Use new learnings to help refine our ICPs and develop buyer personas for our product;
• Creating and managing product positioning, messaging, and value proposition;
• Developing and executing the GTM product marketing strategy, including target market identification, positioning and messaging, and go-to-market plans;
• End-to-end planning and launch of products and releases; cross-functional implementation of the product marketing plan;
• Create effective marketing collateral (e.g. webinars, infographics, whitepapers) and sales enablement assets (e.g presentations, comparison tables, case studies, and product demos) to support go-to-market efforts;
• Provide insight to the Marketing team for program and campaign development;
• Assist our sales/customer support channels; train them on the problems we solve for our buyers and users.

Must haves:

• 5+ years of experience in product marketing, with a focus on B2B SaaS products targeting SMB;
• Experience developing and executing go-to-market plans;
• Excellent written and verbal communication skills, with the ability to distill complex ideas into simple, compelling messages;
• Experience conducting competitive and customer research and analysis;
• Demonstrated experience creating and implementing persona-based positioning and messaging across multiple mediums;
• Strong ability to work collaboratively with cross-functional teams, including product, sales, and marketing;
• You’re a team player who thinks big, is hands-on, organized, and delivers results;

Nice to have:

• HR industry experience;

What do we offer?

• Work with a young, modern team of professionals in a fast-growing product company;
• Ample opportunities for growth, executing your ideas, and developing a dream company together;
• Learning and development: as we like our business growing fast, there’s absolute support to invest in our team members self-development;
• Paid annual leave and sick leave;
• 100% remote job;
• Modern equipment, M1 MacBook, set up your home office and be productive;
• Flexible work schedule (Mon-Fr), as long as objectives and key results are met ;)

So if you want to really help people, excel at identifying challenges and solutions, and are amazing at closing deals with an incredible product - we’d love to hear from you!

Join our team and be part of the ambitious journey!