Performance Marketing Expert

Join our team as a Performance Marketing Expert and contribute to the cutting edge of Digital Healthcare in oncology. Our clinically validated flagship mobile application, Living Well, is designed explicitly for cancer patients to enhance their behavioural and mental health. It aims to reduce symptoms of stress, anxiety, and depression related to cancer diagnosis and treatment, thereby improving quality of life and overall outcomes.

Who we’re looking for:

We seek a results-driven Performance Marketing Expert to manage and execute our PPC and paid advertising campaigns. The ideal candidate will have a strong ability for analytics and a passion for digital marketing performance optimisation.

Responsibilities:

• Develop and execute performance marketing strategies focusing on scaling efforts in international and pan-European markets, particularly in the German market.
• Manage and optimise PPC campaigns across multiple channels to ensure maximum ROI, specifically to German-speaking audiences.
• Conduct data analysis and adjust strategies based on campaign performance insights.
• Keep abreast of social media trends and adapt communication strategies accordingly.
• Collaborate with the Marketing & Communications Manager and Brand Content Specialist to create cohesive campaign content.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions to enhance performance.
• Implement A/B testing on campaigns to continually refine strategies for better outcomes.
• Oversee the company's affiliate marketing programs to expand reach and improve referral marketing strategies.
• Utilise marketing automation tools to streamline marketing processes and increase efficiency.
• Work closely with the Web Development team to implement and optimise tracking technologies.

Requirements:

• Minimum 5 years of experience in performance marketing.
• Proven experience in managing international performance marketing campaigns, with a strong track record in the German market.
• Understanding the German market's digital landscape, consumer behaviour, and regulatory environment.
• Strong analytical skills with a proven track record in ROI optimisation.
• Proficient in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads Manager, etc.
• Experience with analytics and SEO tools like Google Analytics, SEMrush, Ahrefs, etc.
• Familiarity with marketing automation platforms such as HubSpot, Active Campaign, or Salesforce Marketing Cloud.
• Experience with Customer Relationship Management (CRM) systems to align marketing campaigns with sales objectives.
• Understanding data privacy regulations relevant to digital marketing, such as GDPR, with particular emphasis on regulations and practices concerning medical data and sensitive information, will be a significant asset.
• Ability to work collaboratively in a cross-functional team.
• Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications would be advantageous.
• Fluent in English; knowledge of German will be an additional asset.
• BA/BS degree in Computer Science, Digital Marketing, a related field, or equivalent professional experience.

This role is a full-time position requiring cross-functional collaboration and a passion for innovation in the healthcare field. If you have the skills and enthusiasm we're looking for, we encourage you to apply and join us in shaping the future of medicine with digital healthcare.