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Data & Personalisation Specialist
Marketing
Pure Play

Data & Personalisation Specialist

Pure Play
Warszawa
10 000 - 12 000 PLNBrutto miesięcznie - UoP
Rodzaj pracy
Pełny etat
Doświadczenie
Starszy specjalista/Senior
Forma zatrudnienia
Umowa o pracę
Tryb pracy
Praca Hybrydowa
Wymagane umiejętności
media planning
digital
CRM
Google Analytics
Google Ads
Angielski
Mile widziane
Salesforce
Opis stanowiska

Pure Play is the first Digital In-house Agency with strong focus on Programmatic. Our core values are transparency and efficiency – we act solely in the interest of our clients. We build in-house structures on various markets for biggest global advertisers.


Data & Personalisation Specialist

Kraków or Warszawa

Job Overview

The role is focused on 1st party data acquisition and activation to build effectiveness.


Responsibilities


· Define key campaigns to build targeted media plans together with Digital Managers;

· Identify key barriers of Personalization and Data deployment to address and overcome it;

· Work closely with Audience Strategy Team to ensure Audience profiling delivery to enable addressable media planning;

· Work closely with Media Agencies (Internal and external) to deliver addressable media planning, ensure right Measurement set up;

· Work closely with Marketing, Media teams to set up and deploy data driven targeting by activating internal\3rd Party Data;

· Design and drive Test&Learn agenda on addressable media, comms and tech to define Horizon 2 media strategy;

· Ensure productivity targets delivery for addressable media planning;

· Navigate MarTech and IT Teams to ensure MarTech (CRM, DMP, CDP, Data lake, etc) set up to reflect media objectives & priorities;

· Focus on our new partnership with Salesforce to map a 3 years roadmap for full adoption;

· Support Sector and business unit requests on 1st party data Media and Comms agenda;



Qualifications

  • +5 years in 1st party data / Digital Marketing / Brand Comms / Media planning;
  • Asset Management knowledge and proven practice;
  • Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute;
  • Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities;
  • Consistent and excellent attention to detail;
  • Innovative and entrepreneurial;
  • Collaborative and honest;
  • Technically fluent;
  • Flexible and responsive approach;
  • Excellent communication skills;
  • Cross-cultural abilities;
  • Manages technically complex projects with a broad set of partners and stakeholders;
  • A positive attitude toward good change;

Contributes to success but not mandatory:

  • Experience in FMCG;
  • Bachelors Degree;
  • C2-level English ;


Benefits

  • Multisport card;
  • Medical care;
  • Training;
  • Company basketball and football teams;
  • Integration meetings once a quarter;
  • Work in the first digital media agency in Poland cooperating with clients in a 100% transparent way;
  • Full trust of customers;
  • Work in a hybrid model: 3 days from the office, 2 days from home;
  • Work in an office with a beautiful view of Warsaw;
  • Independence and responsibility;
  • Work in a good atmosphere, a dynamic team and for interesting clients.




10 000 - 12 000 PLN

Brutto miesięcznie - UoP

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