Data & Personalisation Specialist

Pure Play is the first Digital In-house Agency with strong focus on Programmatic. Our core values are transparency and efficiency – we act solely in the interest of our clients. We build in-house structures on various markets for biggest global advertisers.

Data & Personalisation Specialist

Kraków or Warszawa

Job Overview

The role is focused on 1st party data acquisition and activation to build effectiveness.

Responsibilities

· Define key campaigns to build targeted media plans together with Digital Managers;

· Identify key barriers of Personalization and Data deployment to address and overcome it;

· Work closely with Audience Strategy Team to ensure Audience profiling delivery to enable addressable media planning;

· Work closely with Media Agencies (Internal and external) to deliver addressable media planning, ensure right Measurement set up;

· Work closely with Marketing, Media teams to set up and deploy data driven targeting by activating internal\3rd Party Data;

· Design and drive Test&Learn agenda on addressable media, comms and tech to define Horizon 2 media strategy;

· Ensure productivity targets delivery for addressable media planning;

· Navigate MarTech and IT Teams to ensure MarTech (CRM, DMP, CDP, Data lake, etc) set up to reflect media objectives & priorities;

· Focus on our new partnership with Salesforce to map a 3 years roadmap for full adoption;

· Support Sector and business unit requests on 1st party data Media and Comms agenda;

Qualifications

• +5 years in 1st party data / Digital Marketing / Brand Comms / Media planning;
• Asset Management knowledge and proven practice;
• Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute;
• Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities;
• Consistent and excellent attention to detail;
• Innovative and entrepreneurial;
• Collaborative and honest;
• Technically fluent;
• Flexible and responsive approach;
• Excellent communication skills;
• Cross-cultural abilities;
• Manages technically complex projects with a broad set of partners and stakeholders;
• A positive attitude toward good change;

Contributes to success but not mandatory:

• Experience in FMCG;
• Bachelors Degree;
• C2-level English ;

Benefits

• Multisport card;
• Medical care;
• Training;
• Company basketball and football teams;
• Integration meetings once a quarter;
• Work in the first digital media agency in Poland cooperating with clients in a 100% transparent way;
• Full trust of customers;
• Work in a hybrid model: 3 days from the office, 2 days from home;
• Work in an office with a beautiful view of Warsaw;
• Independence and responsibility;
• Work in a good atmosphere, a dynamic team and for interesting clients.