Content Marketing Specialist

We are looking for a Content Marketing Specialist in English to join our Team to support marketing efforts and directly impact the growth of our company. Our Team will provide you with knowledge and ideas that you will then transform into engaging, informative content.

Who are we?

We are a remote-first boutique software house company disrupting the insurtech industry. What connected all of us, despite a long-term relationship, is a passion for building Great Software that matters.

We believe in people, so this is why the key values of Shaped Thoughts are autonomy and trust. Our people have a real and direct impact on how we do things. We put extra effort into ensuring everyone can make a difference and grow.

As a part of the Team, you will:

• Explore the IT domain and collaborate with our experts and Team members on content creation.
• Create articles for blog posts and social media (mainly LinkedIn, X), website content, product descriptions, newsletters, etc.
• Develop and execute a content plan and publication schedule.
• Analyze keywords, competition, and the target audience's needs when planning content.
• Collaborate with roles responsible for other areas of marketing (e.g., UX, SEO, graphics, and video).
• Ensure consistency in marketing communication across all channels.
• Analyze the results of content efforts.

Qualifications:

• A minimum of 2 years of experience in creating marketing content.
• An excellent command of the English language (C1+ level), especially in writing - content will be created and published in English.
• A flair for writing, paying attention to details, and not just writing for SEO.
• Be ready to shape the field of Content Marketing by contributing your ideas, creating a content plan in collaboration with the Team, and overseeing its implementation.
• Experience with researching interesting and exciting topics, content formats, and primary keywords, considering the target audience.
• Familiarity with the fundamental principles of marketing and SEO, SXO, SMM, understanding of business communication, and being comfortable with LinkedIn.
• Experience in creating content for the service industry, e.g. IT, insurance, insurtech, B2B, e-commerce, etc., would be a plus.

What do we offer?

• Contract of employment or open bounded B2B contract
• Remote first work environment (or you can work from our office in Wroclaw if you fancy :-)
• Flexible working hours - as long as the job is done we are okay with you having workation!
• Private healthcare
• Multisport card
• Outstanding Team offsites
• We supply you with a MacBook, iPhone and whatever else you need to do your job efficiently