Performance Marketer- Facebook Ads Buyer

Web Impact is an E-mail Marketing Agency and digital marketing solutions provider. Our team is made up of experienced marketers, designers, developers, and media buyers, and we know what it takes to get real results online. We also keep in focus the metrics that mean the most. We know that hitting these goals is what moves businesses forward, and we believe that our client's success is the best measure of our own performance. We are looking to add a full-time Facebook Media Buyer to our team. As the Performance marketer - Facebook ads buyer, you will manage a group of clients, leading efforts to improve performance and accelerate growth for online marketing campaigns. You will be responsible for paid ad campaigns across social media platforms including Facebook/Instagram.

Position Responsibilities:

• Develop, manage, and optimize comprehensive paid social campaigns, audiences, and Ads;
• Monitor and manage marketing channels with an emphasis on Facebook;
• Continuously track and update data, monitor performance, and find new ways to improve scale and return on ad spend (ROAS);
• Audit existing social media ad campaigns and identify new opportunities to increase client conversions;
• Report on key metrics (CTR, CPA, ROAS) for every campaign with the ability to analyze performance, and identify areas for improvement;
• Partner with a cross-functional team to execute cross-channel ad campaigns;
• Communicate professionally and consistently with clients;
• Maintain a high level of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.).

Requirements:

• Min 2+ years of Facebook advertising experience, building high-converting sales funnels and driving quantifiable results;
• Robust performance knowledge: Billing models, Advertising formats, KPI, optimization methods, and trends in digital marketing;
• Experience with large advertising budget management;
• Passion for social media marketing with a high interest in data and analysis;
• Strive to learn new technologies and keep up with industry trends;
• Creative problem-solving capabilities;
• Strong understanding of advertising and marketing principles;
• Ability to work in a fast-paced, quality-focused environment;
• Flexibility and ability to multitask multiple responsibilities;
• Strong interpersonal, written, verbal, and influencing skills;
• Must be an independent problem solver;
• Must be a self-starter;
• English skills - professional working proficiency.

What do we offer?

• Salary depending on your skills and experience PLN 9 000 - 15 000 net + VAT on a B2B contract (alternative forms of employment are also possible);
• Flexible working hours;
• High independence in operation and opportunities for professional development;
• The opportunity to participate in international projects and work in an international environment;
• Friendly atmosphere.