Performance Marketing Manager

About Zowie:

Zowie brings speed and empathy to customer interactions. Our platform automates responses to repetitive questions around return policy, order status, etc. (even 70%+), and makes customer service agents 1.5x more productive, so they can then proactively turn website visitors into paying customers. We believe that buying online can and should feel like walking into your favorite local shop: personal, friendly, and easy.

Having found strong product traction with ecommerce brands both in Europe and in the US, we're accelerating our marketing efforts and are looking for dynamic, business-minded Performance Marketing Manager to join our team.

What you'll do:

• Create targeted campaigns aimed at driving user acquisition and lead generation
• Implement and manage performance channels - including Google Ads, LinkedIn Ads, and Meta Ads
• Plan and create conversion-focused landing pages 
• Optimize conversion funnels through A/B testing, user behavior analysis, and data-driven decisions
• Consistently seek ways to enhance and maximize results
• Work daily with tools like Google Tag Manager, Google Analytics, etc.
• Generate market insights by identifying growth opportunities, staying informed about industry trends, and exploring innovative marketing strategies and technologies

Ideally, you'll bring with you:

• 3+ years of experience in growth/performance marketing
• B2B marketing expertise to accelerate lead generation and maximize ROI
• Excellent track record of constantly improving marketing performance (e.g., A/B testing toolkit, KPI reporting, optimization tools)
• Outstanding communication skills combined with being goal-oriented
• Ability to work with cross-functional and international teams

We are:

• Ambitious and innovative. We never settle. We always look for better ways of doing things. 
• Like a sports team. We take ownership of our work and believe in personal accountability. At the same time, we work together, support each other, and focus on winning as a team. 
• Unafraid of change. The market we're in is changing rapidly and we thrive in this ever-evolving environment. 
• Growing fast. You’ll have a lot of autonomy and impact as we grow.