Senior Product Marketing Manager (B2B2C)

AirHelp is continuously expanding its B2B product portfolio, and now we’re looking for a Senior Product Marketing Manager (B2B) who will own how our products are understood, positioned, and sold. This role sits at the intersection of Product, Sales, and Marketing  - with one clear mission: turn product value into revenue impact.

You will be the architect of our competitive positioning and the engine behind our sales team’s success. Your goal is to translate complex product capabilities into high-impact value statements that resonate with B2B buyers and drive sustainable growth.

What you’ll drive:

Build & Own the B2B Value Proposition

• Define and evolve the value proposition across the full product portfolio.

• Shape Ideal Customer Profiles, Customer Success processes, Product Insights, and a clear, differentiated messaging framework that cuts through a competitive B2B landscape.

• Ensure a consistent narrative across sales, marketing, and any other customer touchpoints.

Enable Sales to Win

• Design and own the Sales Enablement program, including onboarding, regular training, and pitch certification.

• Create sales-ready assets: pitch decks, one-pagers, case studies, whitepapers, and competitive battlecards.

• Own the product demo experience - from scripts to environments - so Sales can confidently showcase value.

Drive Market & Competitive Intelligence

• Continuously benchmark competitors to identify gaps, threats, and opportunities.

• Translate market signals into clear “how we win” guidance for Sales and leadership.

• Monitor trends and innovation to proactively influence product and Go-To-Market decisions.

Own B2B Go-To-Market Execution

• Own Go-To-Market strategy for new feature launches and market expansions for B2B product lines (including value proposition, channels, marketing material, pricing, and KPIs).

• Collaborate with the Product team to gather Customer Success insights, turning user feedback into marketing gold.

• Use win/loss analysis and product usage data to refine positioning and influence the roadmap.

What you’ll achieve in the first 12 months:

• Sales cycles are shorter, and conversion rates are higher due to clearer positioning.

• Sales teams actively use and trust the enablement materials you’ve built.

• Go-To-Market launches are executed on time, with measurable pipeline and adoption impact.

• Market share grows vs. key competitors.

What sets you apart:

• Experience: 5+ years in Product Marketing, specifically within the B2B2C area or Travel sector.

• Content Mastery: Good writing and storytelling skills; ability to create "sales-ready" content that converts.

• Strategic Mindset: Proven ability to build GTM plans that have resulted in measurable pipeline growth.

• Technical Savvy: Comfortable deep-diving into product features and translating them into business benefits (including managing demo environments).

• Collaborative Spirit: A history of building strong relationships with Sales, Product Management, and Field Marketing teams.

Why AirHelp?

• Culture of Autonomy: No micromanagement, no politics. Just builders building.

• Growth Investment: Personal development plans, internal workshops, mentorship, and language classes.

• Culture That Cares: Team events, supportive peers, and a mission you can feel proud of.

• Flexible Benefits: Choose between gym pass, personal development, childcare, transport, or travel subsidies.

• Global Workstyle: Work from anywhere for up to 2 weeks/year, because we know the best ideas come from seeing the world.

About AirHelp

At AirHelp, we're on a mission to make the world of travel better. Since our foundation in 2013, we've assisted over 3 million passengers in receiving their rightful compensation, and we've protected over 12 million travelers through our membership program, AirHelp+. With a global team of over 400 AirHelpers speaking 19 languages, we aim to provide a stress-free travel experience for all. Our commitment extends to standing up to airlines in court and advocating fair air passenger rights through APRA. 

And there’s more! AirHelp isn’t just a great company, but a truly lovable place to work. That's why we're so proud to have been named a Most Loved Workplace, also for LGBTQ+, women and young professionals. 

We’re committed to equal opportunities and diversity. Our offices are fully accessible, and we customize interviews to accommodate special needs, including those of neurodiverse candidates. Refugees and displaced individuals are encouraged to apply. We look forward to hearing from you!