Product Marketing Expert

As the Product Marketing Expert – IoT Solutions, you will be at the forefront of defining and executing marketing strategy for our industry-leading IoT products, Anjay and Coiote, dedicated for enterprises.

You will bridge the gap between product innovation and market demand, ensuring that our solutions resonate with target audiences across defined segments. From developing go-to-market strategy to crafting compelling narratives that showcase our competitive advantages, you will help shape how our IoT offerings are perceived and adopted.

This role requires a dynamic blend of strategic vision, technical understanding, and creative storytelling. You’ll work closely with cross-functional teams, including product management, sales, engineering, and design, to ensure a cohesive approach to build customer engagement, product launches, and long-term growth. Your contributions will directly impact how customers perceive and adopt our IoT solutions, driving awareness, leads, and revenue.

Requirements:

• 3-5 years of relevant experience in marketing area
• Ability to process and analyze qualitative and quantitative research methods and demonstrating highly developed skills in translating customer insights into compelling messages
• Entrepreneurial mind-set; curious and creative personality
• Fluency in english B2+/C1 in speaking and wiriting
• Technical Aptitude - Comfortable in technical conversations with a curiosity to learn
• Higher education in Business or Marketing area

Nice to have:

• Understanding of IoT, utilities, and industrial to be able to tailor messaging and strategies to address the specific pain points and opportunities unique to these industries.
• Experience in technical products and ability to comprehend complex product architectures, protocols, and integration requirements.
• Familiarity with enterprise-level dynamics to craft content and sales enablement materials that address each stakeholder’s concerns, thus facilitating smoother decision-making and faster adoption.
• Degree in Engineering (e.g. Automotive, Electronics, Computer, Software), Computer Science or equivalent in a related technical field)

Responsibilities:

• Utilize collected knowledge about clients and defined personas, competitor analysis, and market needs, and deepen this knowledge to generate useful insights that underline competitive advantages and translate them into compelling messaging resonating with the defined audience.
• Collaborate with product team and sales team on launching new products and features, and defining needed processes.
• Craft marketing collateral and sales enablement materials, such as brochures, product presentations, case studies, and whitepapers, testimonials, comparisons. Create blog and social media content, collaborating closely with engineering or sales to ensure technical accuracy and consistent messages.
• Work closely with the graphic designers to ensure consistent brand messaging.
• Develop and implement automated email marketing campaigns with Hubspot.
• Manage and optimize various marketing channels, including Google Ads, LinkedIn, social media, and collaborations with media.
• Provide essential materials and presentations for events, ensuring alignment with product messaging and audience expectations.
• Prepare regular reporting to monitor and analyze marketing channel performance, leads and impact on growth.

Why work with us:

• Close collaboration with the sales and product teams.
• Access to advanced tools like Hubspot CMS and Marketing Professional Hub to support your work.
• Business version of ChatGPT to increase productivity.
• Technical teams available to share expertise.
• High-quality products valued by clients, continually improved to meet their needs.
• Real impact on creating new features on our platforms and improving existing ones.
• A collaborative team that supports you and cares about your ideas.
• Being a part of advancing a leading Polish IoT / device management company on the global market
• Some usual stuff:
• Flexible working hours
• Kitchen full of snacks and treats (including Good Lood ice cream)
• Multisport card
• Medical care
• Car parking area and bike room
• A relaxed work atmosphere – no dress code, no open space!