Experienced Performance Marketing Specialist

We are looking for an Experienced (Senior) Performance Marketing Specialist to lead and scale Solita Group (of which Future Mind is a part) performance marketing efforts across SEM, SEO, and display advertising channels. You will play a key role in driving customer acquisition and engagement across the B2B IT ecosystem, ensuring campaigns deliver measurable results that align with business objectives. 

This role is ideal for a professional who thrives in a fast-paced environment and has a proven track record of managing high-performing campaigns that deliver results in a B2B setting.

About the company:

Future Mind is a brilliant, inspiring team, one of the most awarded tech consulting companies in the region with a broad portfolio of clients, including Żabka, Jeronimo Martins (Hebe, Biedronka), LPP (Reserved, Sinsay, Mohito), eObuwie, Modivo, and other well-recognized brands. We have received several industry awards for delivering some of the best eCommerce applications in Poland, listed among the most popular across app stores. Our expert engineers, designers, project managers, and analysts work on projects ranging from top mobile commerce apps used daily by millions of customers to IoT, and telematics platforms that produce vast amounts of data.

In 2023, we joined forces with Solita, a Finnish tech powerhouse with a vibrant community of over 2000 specialists across Europe, that combines data, business, and technology skills to build and improve digital services for leading organizations in manufacturing, medical, shipping, and other major industries, including such clients as NATO, Nokian Tires, Pfizer and many others. Together we are dedicated to delivering cutting-edge, data-driven solutions.

Key Responsibilities:

Search Engine Marketing (SEM):

• Plan, execute, and optimize paid search campaigns to drive lead generation and pipeline growth.
• Conduct keyword research, ad copy testing, and bid management to maximize ROI.
• Monitor and analyze performance data and deliver actionable insights to improve campaign efficiency.
• Manage budgets effectively to maximize lead generation while maintaining a healthy cost-per-acquisition (CPA).

Search Engine Optimization (SEO):

• Design and execute SEO strategies to improve organic search visibility and attract high-intent traffic.
• Conduct technical SEO audits and collaborate with Content & Offering team to ensure best practices are implemented.
• Create content frameworks and guidelines for optimized blog posts and landing pages.
• Track and report on organic traffic, rankings, and performance against competitors.

Display Advertising:

• Develop and manage display advertising campaigns, including retargeting and programmatic strategies, to support brand awareness and conversions.
• Optimize creative assets, targeting parameters, and placements to improve engagement and reduce acquisition costs.
• Experiment with various ad formats, channels, and technologies to identify the best approaches for reaching the right target groups.

Qualifications and Skills:

• Proven experience in B2B performance marketing, with a strong portfolio of successful SEM, SEO, and display advertising campaigns. 
• Expertise in Google Ads and programmatic advertising platforms.
• Proficiency in SEO tools like SEMrush.
• Strong analytical skills and experience with tools like Google Analytics and Google Tag Manager.
• Demonstrated ability to manage budgets and achieve KPIs.
• Understanding of the IT industry and B2B buyer behavior.
• Familiarity with CRM and marketing automation tools such as HubSpot.
• Strong project management skills and experience working cross-functionally.

Key Attributes for Success:

• Highly analytical with the ability to think strategically and execute tactically.
• A proactive problem solver who thrives in a dynamic, results-oriented environment.
• Strong communicator with the ability to articulate strategies to stakeholders.
• Committed to staying ahead of industry trends and best practices.

...and here's what we offer:

• A dynamic work environment where innovation and collaboration are valued.
• Access to cutting-edge projects and technologies in a variety of industries.
• A supportive community of experts to foster your professional growth and development.
• Competitive compensation, comprehensive benefits, and a focus on work-life balance.
• Opportunities for continuous learning and career advancement.
• The ability to work fully remotely or check into one of our offices whenever you like.
• Fully paid private health insurance, subsidized sports membership, mental health support, and language courses.