Marketing Automation Specialist (with Synerise)

Future Mind is a brilliant, inspiring team, one of the most awarded tech consulting companies in the region with a broad portfolio of clients, including Żabka, Jeronimo Martins (Hebe, Biedronka), LPP (Reserved, Sinsay, Mohito), eObuwie, Modivo, and other well-recognized brands. We have received several industry awards for delivering some of the best eCommerce applications in Poland, listed among the most popular across app stores. Our expert engineers, designers, project managers, and analysts work on projects ranging from top mobile commerce apps used daily by millions of customers to IoT, and telematics platforms that produce vast amounts of data.

In 2023, we joined forces with Solita, a Finnish tech powerhouse with a vibrant community of over 2000 specialists across Europe, that combines data, business, and technology skills to build and improve digital services for leading organizations in manufacturing, medical, shipping, and other major industries, including such clients as NATO, Nokian Tires, Pfizer, and many others. Together, we are dedicated to delivering cutting-edge, data-driven solutions.

We value proactive professionals who take ownership, enjoy solving problems, sharing knowledge, and collaboration. Together, we create high-quality software solutions that fulfill our clients' business needs and impact their customers' lives every day. As part of the Solita Group, Future Mind provides digital advisory & delivery services with the support of our international partners and upholds equally high cultural standards.

We're looking for a Marketing Automation Specialist with strong CRM and CDP chops to join our team. You'll be designing and developing advanced customer communication processes — ones that turn behavioral data into personalized, measurable experiences. If you're familiar with Synerise, and you're equally happy exploring what other MA platforms can do — keep reading.

This job is all about...

• Developing comprehensive CRM/CDP campaign strategies and loyalty programs aligned with real business goals.

• Designing targeting and segmentation logic based on behavioral data, purchase propensity, and customer interaction history.

• Managing and evolving multi-channel campaigns — Email, SMS, Web Push, Mobile Push, In-app, and In-store.

• Defining campaign KPIs, tracking performance through dashboards, and identifying where to optimize.

• Running Test & Learn programs end-to-end: from hypothesis definition and control group setup through to analysis and implementation.

• Working closely with marketing, sales, product, and technology partners to keep customer communication coherent across every touchpoint.

Here's what we're looking for...

• 2–4 years of hands-on experience planning and running campaigns in Marketing Automation platforms.

• Practical knowledge of Synerise — and genuine openness to working with other MA/CDP tools.

• The ability to read KPIs and turn campaign performance data into actionable decisions.

• Strong English skills (B2/C1 minimum) — you'll use it in client communication, reporting, and content.

• Solid understanding of segmentation, personalization, and the basics of marketing copywriting (subject lines, short-form messaging).

• Familiarity with GDPR principles and data protection best practices in marketing communication.

• A sharp eye for detail, strong organizational skills, and the ability to work effectively across both marketing and technical teams.

We also appreciate...

• Experience working in or alongside product and analytics teams.

• Exposure to A/B testing methodologies beyond standard campaign tooling.

• An interest in the broader ecosystem of CDP platforms and where the space is heading.

...and here's what we offer:

• non-corporate, transparent environment where everyone has their say,

• frequently reviewed pay, relevant to market rates, your developing skills, and the results you achieve,

• possibility to significantly impact your projects — your input has real value,

• continuous professional development and application of new technologies — we all keep learning,

• active support of experienced mentors and team leaders along a well-structured professional development path,

• frequent team meetings with the purpose of sharing knowledge and discussing interesting case studies and problems that we come across on our projects,

• financial support for professional development, when you want to learn, take part in a conference, or go to a meetup,

• work-life balance and integration, with truly flexible working hours,

• the ability to work fully or partially remotely, or check in to one of our offices whenever you like,

• private health insurance, subsidized sports membership, and language courses,

• a laptop with the operating system which you choose (Mac/PC/Linux) and an additional, good quality monitor.