Marketing Leader (B2B SaaS / Pipeline & Demand Generation)

Location

Remote / Hybrid (Poland or EU)

About i4B

i4B is a software development company specializing in solutions for the automotive and e-mobility industries as well as AI supported Software development projects. We build digital platforms and custom software for EV charging infrastructure, automotive data systems, and a variety of other business applications.

Role Overview

We are looking for a Marketing Leader who will take ownership of building and scaling a predictable B2B marketing pipeline.
This is a hands-on role for someone who can combine structured thinking with strong execution and deliver measurable impact through outbound and inbound activities.
You will work closely with the Head of Sales to drive pipeline growth and ensure marketing efforts translate into real business outcomes.

Key Responsibilities

Pipeline & Demand Generation
• Own marketing pipeline generation and its impact on revenue
• Build and execute demand generation initiatives across the full funnel
• Develop repeatable processes for lead generation, nurturing, and conversion
• Define targeting, segmentation, and messaging in collaboration with Sales

Outbound & Inbound Execution
• Plan and execute outbound campaigns using LinkedIn, email outreach, and sequencing
• Develop inbound support such as content, landing pages, and basic SEO
• Test and optimize messaging, channels, and campaign performance
• Continuously improve lead quality and conversion rates

Target Account Engagement (ABM)
• Design and execute campaigns focused on high-value B2B accounts
• Create tailored messaging and outreach strategies for selected segments
• Support Sales with coordinated outreach and follow-ups

Sales Collaboration
• Align marketing activities with pipeline priorities
• Translate sales insights into effective marketing actions
• Support key deals, outreach efforts, and events

Optimization & Systems
• Track campaign performance and optimize continuously
• Use AI tools to improve speed, personalization, and efficiency
• Build simple, scalable marketing processes
• Improve marketing contribution to pipeline over time

Requirements

Experience
• Experience in B2B marketing, preferably SaaS, software or tech services
• Experience in demand generation or pipeline-focused marketing
• Hands-on experience with outbound and inbound channels
• Experience working closely with Sales teams

Skills
• Strong English, written and spoken
• Solid copywriting and communication skills
• Understanding of B2B funnels and buying processes
• Experience with LinkedIn and email outreach
• Ability to work independently and prioritize effectively
• Familiarity with AI tools in marketing workflows

Mindset
• High ownership and responsibility for results
• Hands-on execution focus, not only planning
• Structured thinking and process-driven approach
• Data-driven decision making and optimization

Nice to Have
• Experience with Account-Based Marketing (ABM)
• Experience working with complex B2B clients

What We Offer

• Opportunity to shape the growth strategy of a growing technology company
• Freedom to experiment with modern AI tools and workflows
• Direct impact on lead generation and business growth
• Flexible remote work environment

How to Apply

Please send:

1. CV in English only

2. A short introduction

3. Examples of campaigns or content you created

4. A list of AI tools you actively use in your workflow

5. Your financial expectations